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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

7 Tips to Create an Effective Landing Page

7 Tips to Create an Effective Landing Page

An effective landing page is the backbone of any online marketing campaign. They draw in visitors, explain your value and generate leads for your business. 

But creating a truly successful landing page takes the right ingredients and flow. If you’re struggling to create a landing page for your business or a product, make sure you’re following these seven tips:

 

1. Be Consistent

The messaging between your ad and landing page should be consistent. Using the same language and images creates continuity and makes for a predictable, relevant user experience. No visitor confusion means better lead generation.

 

2. Keep it Clean

An effective landing page should have a clean, organized design. Group and organize content in different sections that tell the story of what you’re selling. Your goal is to create the easiest experience possible for your visitor. Crisp design will increase your content’s effectiveness and drive lead conversion through the roof.

 

3. Less is More

When it comes to landing pages, channel your inner minimalist. Visitors don’t have time for wordy language or an over-stimulating design. Provide only the essential information and minimize distractions because you don’t want to sidetrack your potential customers from providing information and purchasing. Keep it simple because less is more.

 

4. Stay Colorful

Make your landing page something worth looking at. Different colors evoke different emotions among your visitors, so be aware of the colors you use. Choose an aesthetically pleasing palette that doesn’t clash with your logo. Use tasteful discretion—color should draw specific attention but not be overkill.

 

5. Be Unique

Your landing page should not be your website’s homepage. Good landing pages funnel a user to a specific action or opportunity, and once they arrive point them in one direction: your call-to-action button. Remove your main navigation and keep available options minimal in order to avoid distractions and increase your lead generation.

 

6. Communicate Your Value

Not many people want to read your company’s entire life story. Make sure your landing page’s language centers on what you can do for your visitor. How can you make their lives easier? Put yourself in the customer’s shoes and envision how your business benefits them and meets their needs.

 

7. Create a Call to Action

The final step is your call-to-action button. Avoid blah terms like “Submit” or “Finish”— think of your CTA as an “I want to” button. Visitors are much more likely to say “I want to choose a plan” than “I want to submit a form.” Strong, clear and fun calls to action can be the ultimate difference between a bounce and a lead.

 

Use your website to create more business. Create effective lead-generating landing pages because where visitors land there’s a lead.

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