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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Optimizing User Experience Begins with Your Website

Optimizing User Experience Begins with Your Website

The term “UX” has been thrown around for years, seeming trendy to some and matter-of-fact to others.

But those two little letters should have a big impact on your entire approach to marketing. After all, every business has an ideal “user” in mind and all of them “experience” your brand. That’s the crux of it.

User experience isn’t just essential. It’s everything.

User Experience Defined

UX may be boiled down to a two-letter abbreviation with a seemingly simple definition, but UX really is much more than it seems on the surface. 

It’s the act of making your business’s offerings more enjoyable for the user. For a coffee cup manufacturer, improving UX could result in a better handle or keeping a drink hot (or cold) for longer. For a professional printing company, it can be an easier ordering or delivery process.

In marketing, UX focuses heavily on design. Businesses doing it well have streamlined interactions at every intersection between user and brand. (UX is not to be confused with UI, or “User Interface,” which is the visual experience used to interact with a product.) 

Make Your Website a User’s Dream

You know what user experience is. Now it’s time to apply it to your business.

Begin your UX revolution on your website. Your company’s site is the linchpin to everything—digital campaigns, social media, print pieces and even billboards.

Marketing materials can’t contain everything, and your website supports all of them with resources, order forms, landing pages and more. Focus on hassle-free ways to complete actions like filling out an interest form, subscribing to a blog or ordering products online.

If you’re working to get customers to complete an action, your design should make it easy and enjoyable to do so. 

Here are a few easy places to implement UX design:

  • Add call to action buttons with clear language indicating what a user can expect after clicking.
  • Intake customer feedback on their experience with your site through routine and regular surveys.
  • If you haven’t already, cross-promote your social channels and help customers connect with your brand and site through platforms they frequent.
  • Ensure you’ve built your site with responsive web design, including a mobile-optimized theme.

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