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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

4 Reasons Print Still Fits in Your Marketing Mix

4 Reasons Print Still Fits in Your Marketing Mix

Print (marketing) isn’t dead. 

You may have heard otherwise, but all signs point to a resurgence of the tried-and-true tactic. The next time you consider going all in on digital marketing, remember these five reasons to make room for print in your marketing mix.

  1. Print pieces have just the right touch. 
    Humans are tactile by nature. So a physical marketing piece—a touchpoint customers can actually touch—stimulates the senses.

    Content that can be held and handled may result in psychological ownership—a thought process that correlates value with physical objects— in the mind of a consumer. If your marketing materials have that kind of impact, you have a strong chance of establishing your brand and products with your audiences. 
     
  2. Print is more memorable.
    The typical buyer isn’t going to see an ad, click on it and make a purchase right away. Today’s buyer’s journey reveals consumers’ savviness—they evaluate different products, educate themselves through customer reviews and exhaust their options. 

    That means you want your ads to make the most of their time in front of a potential customer. Advertising must make a powerful statement to be memorable enough for a consumer to remember when they’re ready to purchase. Consider design methods like color psychology to influence perception in your print marketing pieces.
     
  3. Print is effective at complementing digital marketing.
    Clearly, physical marketing pieces pack quite the punch, but that doesn’t mean it’s time to abandon ship on your digital marketing campaigns. In fact, it’s time to bring print and digital together.

    When marketing in both mediums intersect in a marketing campaign, those touchpoints will have an extra level of effect. Directing your print marketing audience to landing pages or cross-promoting your social media are good places to start. If you’re able to create a virtual reality or augmented reality, consider making a print piece doubling as a viewer.

    Print and digital don’t have to compete—deploy them effectively together and you’ll see how mutually beneficial they can be.
     
  4. Print turns off the noise.
    In this content-saturated age, print stands out where digital sometimes blurs into the white noise of the internet, apps and video-streaming services.

    A standalone print piece’s unique ability to unplug its reader from anything digital causes a genuine, distraction-free interaction. Nowadays, that kind of attention is so elusive you can’t put a price tag on it.

So the next time you’re building a marketing campaign, make print a part of it. Polish an existing distribution list or buy a new one, craft some compelling content (with digital cross-promotion) and design and package it in a head-turning layout and format.  

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