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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Essential Elements Your Homepage Should Have

5 Essential Elements Your Homepage Should Have

Your homepage is the front door to your website. It’s seen by multiple audiences from different points of origin. It’s where most of your traffic will land, so you want it to be memorable, welcoming and intuitive.

If you’re looking to redesign your website or simply improve the performance of your homepage, keep reading for our list of must-have homepage elements.

1. Headline
Arguably the most important copy on your homepage, your headline should immediately tell audiences what you have to offer. It doesn’t have to be long, but it should be front and center. 

You might be asking, “How do I write a headline that appeals to every visitor to my homepage?” That’s the tricky part; you can’t. You should create a headline that targets the 20–35% of visitors you think are most likely to become customers/clients. 

2. Sub-headline
Your sub-headline should go into more detail about what your organization can do. Try focusing on a common pain point your customers had before working with you, and then mention how you helped fix it. 

Use larger fonts for both your headline and your sub-headline to make it easier for mobile users to read your text. To create a nice contrast, try bolding your headline and leaving your sub-headline unbolded. 

3. Calls-to-Action
You want conversions on your homepage, and the best way to do so is with compelling calls-to-action (CTAs). Try keeping them action oriented and time sensitive in an attempt to gain quicker conversions. Consider examples like, “Make an appointment today” or “Sign up now.”

CTAs should be a contrasting color to the rest of the homepage in order to draw attention. Make sure to keep them static and above the fold so they’re always visible to site users. 

4. Images
People tend to be visually oriented, meaning they respond well to images and videos. Featuring an image depicting what your business offers is a great way to draw in visitors. The images you choose should evoke emotion and cause action in your site visitors. For example, if you are designing the homepage for an assisted living community, consider adding photos of happy residents alongside employees. Family members of potential residents will likely respond well to these images and inquire more on your website.

5. Navigation
A poorly designed navigation menu could be the difference between a quick bounce an a conversion. Your navigation menu should be clearly visible and the top or side of your homepage. Make sure to organize the links in your navigation menu in an easy-to-follow order that flows well for site visitors.

Your homepage is often the first aspect of your brand people see. It needs to stand out in ways that will lead to conversions. By making sure your homepage has the above elements, you’re sure to gain new business.

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