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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Write Headlines that Get Conversions

How to Write Headlines that Get Conversions

Writing the perfect headline can be tricky. There’s often pressure to craft something compelling enough that people will want to read further. People often don’t read past a headline, and that problem is getting worse in today’s over-saturated digital age. 

If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.

1. Write a draft headline for your content.
This step can occur either before or after writing your content, depending on your preference. Many people, however, have found it easier to first write their headlines. It gives them a loose guide to follow as their piece comes together. 

When you draft your headline first, you have the opportunity to come back and tweak it later so it best fits the copy. Maybe your content took a turn and no longer matches the original headline. Your draft allows to have a basis for a potentially better headline later.

2. Write multiple headline options.
Once you’ve written your draft headline and content, it’s time to make a list of at least 25 potential headlines. Yes, you read that correctly. An internet search will show you scientific evidence that people become more creative as they write. 

You’ll likely come up with your best headline toward the end of your list. Plus, you can use headlines you don’t choose in later pieces.

3. Use persuasive words.
Vibrant words add power to your headlines. People are more likely to engage with sensory words—words that help readers see, hear, feel, smell or taste what you’re describing. They allow readers to use their imaginations.

Think about which headline you’d be more willing to click on:

  • Ways to Improve Your Brand’s Following, or
  • Inside Secrets Guaranteed to Earn Your Brand More Followers.

You likely chose the second option, right? Its compelling wording made it seem like it would be more informative, when they could both be the same article. 

4. Test your headlines.
Now that you’ve compiled your list of enticing headlines, you can test them using a headline analyzer. There are plenty to choose from online. A headline analyzer lets you plug in your headlines to test for factors such as word balance, length, type and sentiment. Some even give you a score on how effective your headline would be.

Congratulations! You now likely have some fantastic headlines to choose from. The process of creating a great headline is easier than it seems, and if you keep following these steps, you’re sure to see conversions from your readers.

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