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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Reasons to Have a Google My Business Account

5 Reasons to Have a Google My Business Account

Let’s face it, Google is the clear leader in the search engine category. It’s become so ingrained in people’s everyday lives that it’s even used as a verb. Internet users flock to Google to find anything from the latest news to nearby restaurants. Google’s main purpose is to connect searchers to the quickest, most accurate answers.

One aspect of Google all organizations should take advantage of is Google My Business (GMB). GMB gives business owners more control over what people see when they search for their business. It’s completely free to use and only requires that you and your customers have some face-to-face interaction. Online-only businesses are no-gos. Your GMB Business Profile, the panel that appears on the right side of the Google results page, has a large impact on both your online and offline success. We’ll tell you how it does so.

1. GMB helps potential clients or customers find you locally. 
When your organization is verified through Google My Business, it can appear in both local and national searches. Many searches include localized keywords such as “near me” or “close by.” If you own a child advocacy center and someone in town searches “child advocacy center near me,” you want your organization to be the top result. Verifying your business through GMB can help you achieve this. It helps potential clients find your office location(s) as well as helpful information such as a business description, a phone number and hours of operation. 

2. GMB helps your business get on the map.
Localized keywords also work in Google Maps. Your GMB Business Profile, if optimized well, can show up when someone types “child advocacy centers nearby” into the Google Maps search bar. From here, they can easily find directions to your business along with photos and reviews.

3. You can add photos that draw people to your GMB Business Profile.
People are attracted to images much more so than they are to text. You can increase the number of visitors to your site by adding representative photos to your GMB Business Profile. For example, if you own an assisted living center, photos of smiling residents and staff will likely cause people to dig deeper and learn more about your business.

4. It’s responsive to all devices.
Google My Business provides users with the same information no matter what type of device they are using. Google searchers easily find your business profile on mobile, desktop and tablet. This ensures people can always access the information they need.

5. Current clients or customers can leave reviews on your GMB Business Profile.
Online reviews are powerful influencers on a website’s Google results rank. Studies have found people tend to trust online reviews as much as they would a recommendation from a friend. Visible reviews also establish credibility to audiences because they prove you are a real business with real clients. GMB also makes it easy to respond to customer reviews. Addressing reviews, both good and bad, shows potential clients you care about your business’s reputation.

Having a Google My Business is key to effective SEO. Most people don’t even consider looking at the second page of Google results, so having a GMB account that boosts your rank can help your business achieve its goals.

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