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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Father's Day Marketing Ideas Worth Trying

Father's Day Marketing Ideas Worth Trying

In case you haven’t noticed, Father’s Day is right around the corner. In just a few short days, families across the country will gather to celebrate the special men in their lives who have filled the role of father. Of course, as a small business owner, marketer or professional, this is an ideal opportunity to connect with your audience, promote your product and grow the bottom line. 

In fact, according to the National Retail Federation, Father’s Day spending in 2017 reached a record-high of $15.5 billion. On average, 77% of Americans celebrate Father’s Day, which definitely makes it worth including in your business plan. If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.

Share a deal.
Of course, the easiest way to celebrate Father’s Day is by offering a great deal that dads and families can’t pass up. Share a “Treat Dad” special with promotions like BOGO 50% off. Whatever deal you go with, make sure it’s worth your customers’ time. Chances are most businesses will have specials going on this weekend, so you make sure your deal is enticing enough to get them in the door.

Send an email.
Email marketing is a great way to connect with customers in advance and encourage them to check out the business over the weekend. Pull out your most recent customer list and send a Father’s Day email celebrating the holiday, sharing helpful tips or announcing sales. Or, consider creating a drip campaign to send a couple of emails over the course of a few days, leading up to Father’s Day.

Host an event.
If you’re part of a brick and mortar company, why not host an event to celebrate Father’s Day? There’s no better way to get more foot traffic than to literally invite people in to celebrate. For example, provide drinks and host a band, so dad can enjoy some music while sipping on a few beers. Or, go for a kid-friendly approach and have some painting and art options available for dad to do with the little ones. 

Offer gift wrapping.
This might seem like a simple gesture, but it can actually play a huge role in customer satisfaction. Think about the last time you bought a present for someone. How nice was it to have the store employee prepare and wrap the present for you? If you can, have employees on hand to offer gift wrapping for customers who come in the store. Even the smallest gesture can make a huge difference for your customers.

Run a contest.
In the new age of social media, nothing generates more buzz and attention than a contest or giveaway. For example, run a competition for who can get the most likes on their “Dad & Me” photo on Instagram. Of course, make sure users tag your brand and use a specific hashtag, so you can track the details. Whoever has the most likes by Father’s Day, give away a special surprise to thank them for their (free) marketing efforts.

With Father’s Day right around the corner, make sure your marketing efforts are set and ready to go. Keep these marketing ideas in mind to promote your business over the next few days and have a successful Father’s Day.

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