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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Find the Right Candidate for a Job

How to Find the Right Candidate for a Job

Steve Jobs once said, “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” Whether you’re a business owner, professional or even a low-level employee, chances are you might be asked to sit in on a job interview for the company. 

Sorting through applicants can often feel overwhelming—maybe even downright impossible. This person has a lot of experience, but didn’t shine in their interview. That person might not have much experience, but did a great job on their practice project. How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job.

1. Did they do their research?
The first sign of a great candidate is whether or not they did their research on both the company and the position before coming to the interview. There’s nothing worse than a candidate who walks into the interview without any knowledge of what they’re actually applying for. Glassdoor says, “Informed candidates—those who have done their research on your company and the position in advance—make for high-quality hires.” Gauge whether or not the client has done their research by asking specific questions on culture, products or services.

2. Do they ask great questions?
Another measure of a candidate’s preparedness is the questions they ask. Good questions demonstrate an applicant who took the time to think through the interview, evaluate the company and is genuinely excited about the position. Give them an opportunity to ask their questions, then consider their responses to your answers. Great interview questions can even tell you about how a candidate thinks and whether they will be able to adjust quickly while working in the position.

3. Are they enthusiastic?
Of course, it’s not just about what the applicant says; it’s about how they say it. The ideal candidate should be as interested in the company as the company is in them. They should have an apparent enthusiasm and excitement about the position itself. If you can sense their interest in their body language, voice and demeanor throughout the interview, that’s a great sign. Enthusiasm often indicates the applicant will stick with the position and the company for the long haul, rather than someone who just wants a job to get by.

4. Do they share their weaknesses?
Obviously, you want to understand a candidate’s strengths during the interview process. However, it’s just as vital for an applicant to recognize their weaknesses. Recruiters often talk about the “perfect” candidate, but the truth is, every applicant has flaws. The question remains: Will the candidate share their weaknesses honestly? A great applicant will discuss their flaws openly, then spin them back toward how they will overcome those flaws, work through them or turn them into strengths. 

5. How do they solve a scenario?
Some companies include a sample project during the interview process for candidates to complete and present before the interviewers. While this might not be possible at every business, it is a good idea to set a scenario for the applicant and see how they work through it. Present a proposed problem, project or issue for them to consider, and ask what their response would be. This gives you great insight into a candidate’s approach to the job, regardless of whether or not he or she has experience.

Deciding who to hire can be an incredibly difficult and overwhelming process. However, there are a few ways to wade through the interviews. If you’re in a position to hire, keep these tips in mind to find the right candidate for the job and build the best team possible.

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