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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Big Ideas for Your Next Business eBook

Big Ideas for Your Next Business eBook

If you’re a business owner, professional or marketer, then you’ve probably heard about one of the latest crazes in online marketing: the eBook. An eBook, also known as an electronic or digital book, is a version of a book released digitally, so readers can enjoy the text and images via their electronic devices, such as a tablet or laptop. 

Recently, many small and large businesses have taken to producing their own eBooks for clients and potential customers to enjoy. And for good reason, since according to Statista, between January and September of 2018, revenue from eBook sales mounted to approximately 771 million dollars. Needless to say, when it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

How-to Guide
One of the most popular types of eBooks is the informative how-to guide. In this, you teach the reader about something you’re experienced in. More than likely, you or your company knows how to do something which other people do not know. Use this information as a way to generate content you can share with customers. For instance, a marketing company might produce an eBook on How to Create an eBook for Your Business

Step-by-Step Process
Similar to the how-to guide, the step-by-step process brings a unique twist to the instructive information you have to share. Only this way, you share the in-depth steps on how readers can accomplish or learn something new. If you really want to develop a robust resource guide, you could even combine the how-to guide with the step-by-step process. For instance: How to Create an eBook for Your Business: A Step-by-Step Guide to Production.

Industry Expert
If you want to market the business as the expert in the industry, then an eBook is the perfect way to do so. Consider what products or services you provide which you would consider the company an “expert” in, and then share about those through an eBook. Give industry info and insider information, but be careful to not release too much, so readers will want to come learn more as customers.

Influencer Spotlight
Speaking of the industry, why not write an eBook by spotlighting an influencer? Industry influencers often have a lot to say, and have had a huge impact on the products or services you promote. Write an eBook featuring them, or reach out and see if they would be interested in being a guest content creator. However you choose to incorporate an influencer, everyone wins in the business partnership.

Blog Posts Compilation
If your business has a consistent website blog, then why not put all of that content to another great use: an eBook. A blog posts compilation is the perfect way to incorporate relevant and related blog articles into a “super resource” of sorts. You can use the same content you’ve already produced, or you can add in extra bonus information for the eBook readers. This is a simple way to accomplish two goals with one effort, by reusing content in a different marketing outlet.

Seasonal Resource
Of course, perfect way to promote your eBook is by connecting it to seasonal interests. Do any of your products or services have a seasonal connection, whether through weather, holidays or events? Use this seasonal connection to write an eBook as a resource for the occasion. For instance, a print shop might create an eBook on Designing Your Perfect Wedding Invitation during winter, just in time for brides to order their invites for wedding season.

If your business wants to upgrade its content marketing game, than an eBook is the perfect way to go. Consider some of these topic ideas as you develop your next eBook, to see how it can influence your business growth.

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