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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

7 Big Ideas for Thanksgiving Marketing

7 Big Ideas for Thanksgiving Marketing

Can you smell it? The scent of turkey drifts through the air, accompanied by a pile of mashed potatoes dripping in gravy, with a slice of pumpkin pie for dessert. This week brings with it the official celebration of Thanksgiving, and if you’re in marketing, you know what that means: the perfect opportunity to engage with your target audience. 

Holidays like Thanksgiving are a great chance to connect with customers on something they’re already talking about. If you’re not sure where to begin your marketing efforts this week, here are seven big ideas for you to take advantage of with Thanksgiving marketing.

1. Send a holiday message.
One simple way of engaging with customers over the holidays is sending them a heartfelt message. Send a personalized Thanksgiving email out to customers, wishing them a happy holiday. Or, consider sending a handwritten note, expressing your gratitude. People love receiving holiday mail, so get on board by sending out Thanksgiving messages.

2. Engage in social media.
The holiday season—including Thanksgiving—is the perfect time to engage on social media with a company account. Use this week as a chance to wish followers a happy Thanksgiving, share about things the business is thankful for or generate user content by asking followers to send in their favorite Thanksgiving recipes.

3. Use a festive infographic.
Emphasize the sense of sharing this holiday season by using a festive infographic in your marketing efforts. Include fun Thanksgiving facts, recipes or tips for how to survive the holidays. Infographics generate engaging—and shareable—content in a tangible way to reach out to the audience connect them with your platform.

4. Host a Thanksgiving contest.
Everyone loves a good contest, and Thanksgiving is the perfect time to host one. Host a contest via your social media pages (“like and comment on this post”), through retail shopping (“the first 20 buyers”) or even with a competition (“the best-tasting pie”) and give out prizes for the winners. Of course, keep the prizes in-line with the Thanksgiving theme.

5. Share about staff.
Thanksgiving is a family-oriented holiday, so use this as an opportunity to discuss about the family within the company. Share about staff members through business platforms in order to engage with customers and personalize the brand. For instance, host a different staff member each day this week on a video series about their favorite Thanksgiving traditions.

6. Thank your customers.
It’s the season of gratitude, so why not thank your customers? Be intentional about reaching out to customers and thanking them for their support of the business. Whether you reach out via email, personal note or even on a social media post, your gratitude will go a long way in engaging the target audience.

7. Prep for Black Friday.
Finally, don’t forget about Black Friday! According to the National Retail Federation, 174 million Americans shopped on Black Friday weekend in 2017, and the average spending per person was $335.47. Share in numbers like these by hosting Black Friday sales, advertising them consistently and of course, preparing your marketing strategy.

Thanksgiving is officially here, which means your marketing strategy needs to be ready to go. Use these seven big ideas to your advantage when marketing this Thanksgiving, and help prep the business for the upcoming holidays.

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