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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Using Election Day to Promote Your Business

Using Election Day to Promote Your Business

Go red! No wait, go blue! Whichever way you go, election day is coming up, and with it comes the perfect opportunity to promote your business. Elections draw a large amount of attention and discussion, which your business can join in with the right marketing tactics.

With election day right around the corner, there are a few ways your business can get on board the political bandwagon and market through the red, white and blue. To get you started, we came up with a few tips for using election day to promote your business.

1. Encourage people to go vote.
One simple way to (1) show the business is engaged with the community, and (2) not alienate customers with various political beliefs is to encourage people to go vote. Use the business’s social media platforms or online marketing efforts to connect with consumers and encourage them to get out and vote this election season. Keep the conversation light, apolitical and focused on the right to vote, rather than a particular party. This is the perfect way to show customers you’re connected with social issues, but keep things mildly bipartisan. 

2. Don’t be afraid of funny.
Let’s be honest: the political scene is pretty easy to make fun of. So if you want to incorporate election day into your marketing, don’t be afraid to error on the side of humor. One great marketing plan some businesses have used is the “parallel election,” or when a company advertises a fake campaign around alternate decisions, such as which flavor of chip will win the election. Go a little funny with your election day marketing ideas, but be cautious that the material you use can’t be misconstrued or considered offensive.

3. Play on the partisanship.
Now, we don’t mean pick one political side over the other and promote the heck out of it. What we do mean is feel free to play on some of the partisanship arguments that go on during election season. For instance, ReUnited States released a gallery of memes which made light of the high intensity on social media during the election. One meme states: “Sorry I unfollowed you. We good now?” while the other writes, “I re-elect to be friends again.” While identifying the business with one political party can be risky, lightly playing on the partisanship within society can be a joke which connects with your audience.

4. Give away free stuff.
Of course, what’s one of the best things about election season? All of the free stuff! Campaigns always provide a plethora of printed and promoted materials, so why shouldn’t your business? Get into the season of election by printing out materials with your logo on it to give away at various events or to customers. For instance, you could offer a free giveaway for anyone who comes into your location with an “I Voted” sticker. Or, host a photo contest on social media. Choose how you want to give away free stuff to promote your business this election.

5. Consider making a stand.
Finally, consider—if only for a brief moment—making a political stance. Making a political statement can either severely hurt or drastically help a business, so be sure to weigh all of your options carefully before deciding. Does the reward of gaining customers who identify with your beliefs outweigh the risk of losing customers who disagree? For some businesses, maybe. For others, probably not. This election season, consider which issues your small business strongly identifies with and weigh the possibility of getting involved in the partisan conversation.

Election day is officially here, so why not use it in your marketing strategy? Use these tips to promote the business this election and see if you swing to the red or to the blue.

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