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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Designing an Appealing Business Logo

Designing an Appealing Business Logo

If you’re in the business world, you know the power of a good logo. Consider some of the largest brands out there, such as Apple, Starbucks or Nike. With brands like these, you don’t even need to read their name to know their business; you recognize them simply by the logo. All of these—and many, many more—are just a few examples of the power of a great logo.

For a business to be successful, it has to have a great brand. And to have a great brand, you first have to start with a great logo. However, small businesses definitely don’t have the resources or financial capital to design a logo that these large corporations have. Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here’s how to design an appealing business logo.

1. Decide on the vision.
The first step to create an appealing logo is deciding on the vision. Focus on a specific vision which incorporates points like what the company does, what products or services it provides and how you want customers to view the business. Is it edgy and modern, or cool and classic? Decide on a vision for the logo before you jump into the design process.

2. Stand out from the crowd.
Next, take a look at other logos out there to consider what you like and what you don’t like. How can your logo stand out from the crowd? Oftentimes, similar designs are used multiple times for different industries. This can leave the logo feeling overdone and boring. Instead, when the brand has a unique design, viewers will be more attracted to it and the business.

3. Consider a professional.
Then, consider hiring a professional designer. Professional designers have the experience and necessary expertise to design a truly effective logo. While keeping the logo design “in-house” might seem more cost-effective now, it can result in time loss and more headaches later on. Instead, evaluate professional graphic designers in your area to see how they can take your vision and turn it into a truly effective logo.

4. Choose a tagline.
While not always necessary, a tagline is a great option to incorporate into the logo. Taglines often sum up your values, services or brand within 3-7 words, and adds and extra dose of intrigue into the logo design. If you have a specific phrase which fits with the logo and encompasses the business, consider including the tagline in the design.

5. Review your options.
Now we come to the logo design time. Review your three main options for types of logos: font-based, icon or symbol logos. Or, you could even do a combination logo. Consider which logo fits your business needs best. No matter which type you choose, be sure the logo represents the vision you had in the very beginning.

6. Keep it simple.
Once you begin designing the logo, remember: the simpler, the better. Complex logos can overwhelm viewers and look unorganized or unprofessional. Instead, choose easy-to-read fonts, crisp colors and a clear design. A simple logo will not only catch viewers’ eyes, but it also demonstrates the business as a credible and reliable source for products.

7. Select the colors.
Then comes one of the most critical components of a brand: the colors. Not only does the color choice have to reflect your brand, but production costs can also vary depending on how many colors you choose. Keep the colors in your logo to a maximum of three to four, and choose colors which reflect the emotions you want your brand to evoke in customers.

8. Be adaptable.
Finally, adaptability is key for a logo. Your business logo should be able to adapt to a variety of different media—online, in print or even on merchandise. It should look crisp, clean and simple no matter what it’s printed or plastered on. As you design the logo, be sure its lines, size and colors can be easily adapted and produced on a variety of materials.

Like the golden arches of McDonald’s, your business’s logo is a critical component of the brand you want to portray. Keep these tips in mind as you go about designing an appealing logo, and see how the business can grow because of it.

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