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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Reasons Reading Makes You a Better Leader

5 Reasons Reading Makes You a Better Leader

In the business world, there are few skills more important than leadership. Being a truly great leader means inspiring team members around you, pursuing your next goal and building up the business to success. And while some people may have natural leadership abilities, great leadership can also be learned, strengthened and refined. How do you become a better leader? Through practice, learning and… reading?

It turns out, one of the best ways to become a better leader is through consistent reading. As President Harry Truman once said, “Not all readers are leaders, but all leaders are readers.” Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.

1. Reading improves cognition.
By now, most of us probably know that reading makes you smarter. Maybe you remember your elementary school teacher telling you this during “quiet time.” Those words still ring true, and for business professionals, reading is a valuable tool to use in improving cognition. Research conducted by Anne E. Cunningham compared the general knowledge between readers and television watchers. Readers not only knew more information, but were also able to decipher misinformation better than their television counterparts. In other words, reading improved their cognition and judgement, both critical skills for strong leadership.

2. Reading refines communication.
As a leader, great communication is vital in the business community. Fortunately, reading also helps refine and sharpen your communication skills. When we read across a variety of different topics, we pick up new vocabulary to add into our language regime, which then transfers into our speaking and writing. In fact, according to Cunningham, any books, magazines or other written texts we read as adults actually use double or triple the number of rare words we hear on television. This enhanced vocabulary and thought-processing improves our communication skills for the business world.

3. Reading strengthens empathy.
When we read books—particularly fiction books—we have the unique opportunity to walk in someone else’s shoes, experience a new environment and see the world from a completely different perspective. These connections strengthen our ability to empathize with other human beings. Reading gives us deep insights into human nature, and the improved cognition from reading helps these insights actually stick with us, strengthening our emotional IQ. This allows leaders to better identify with people, which can improve overall team performance.

4. Reading provides opportunities.
Even when you look at reading from a career perspective, you can see the variety of benefits it carries, such as providing opportunities. Readers love to share books or articles among themselves. They discuss case studies, market research documents, business articles or even biographies and fiction books. All of this communication gives readers the opportunity to connect and engage with other leaders in their field.

5. Reading inspires youth.
As we age, our brains can deteriorate and fall to the wayside—unless we keep them mentally activated. Research by Keith E. Stanovich has shown that consistent reading as we age keeps our brains young and sharp, which is ideal for those who want to be in business leadership. In fact, some studies even suggest exercising our brains with books and other reading might be able to help prevent conditions like dementia throughout the later years of life. Reading inspires youth, not only in our bodies but also in our brains, which keeps us mentally agile and ready to make sharp decisions in leadership.

There’s no doubt about it: the best leaders are readers. If you want to be a better leader in the business community, consider these benefits from reading. Then, pick up a book and begin your next adventure.

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