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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Super Springtime Marketing Ideas

5 Super Springtime Marketing Ideas

The sun peeps out from just behind the clouds, while the last few layers of snow slowly begin to melt away. Springtime has officially begun, soon to be followed by the warm embrace of summer coming just around the corner. For business owners and professionals, this means it’s out with the old season of marketing and in with the new.

The seasonal shift brings with it a shift in marketing. Consumers feel restless as they shake off the cold of winter and embrace the upcoming sunshine of spring. How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

1. Practice spring cleaning.
When it comes to springtime, a business is like any other household—out with the old and in with the new through some good ol’ fashioned spring cleaning. For professionals, spring is the perfect time to evaluate current products, services and marketing campaigns and see how they have fared over the cold winter season. This includes items such as your website, programs and even holiday sales. For those which might not have received the greatest return on investment, consider tossing them out and drumming up some new ideas for the spring and soon-to-be summer seasons.

2. Bring people together.
With the sun out and the weather quickly warming up, consumers are just itching to throw off their winter sweaters and get outside to bask in the springtime sunshine. The best businesses and marketers know how to capitalize on this. Bring people in the community together and get them involved with your business by hosting local events, sales and promotions. If the seasonal weather permits, do what you can outdoors to bring people together and enjoy the day’s rays.

3. Work in tax season.
As you might already know, springtime means tax time. Marketing expert Sujan Patel says, “My top tip is to incorporate tax theme into your marketing strategy for the spring. That could be as simple as reference that it’s tax season or as complex as having specific deals or offers.” Work tax season into your marketing efforts over these next few weeks to draw consumers in and encourage them to utilize that ever-coveted tax refund.

4. Run a new social media campaign.
The new spring season is also the perfect opportunity to run a social media marketing campaign. Whether it’s through Facebook, Instagram, LinkedIn or Twitter, utilize social media to share more about the business’s spring sales, interesting spring graphics or upcoming spring events. Like practicing spring cleaning, use this time to oust the old social media efforts and integrate a new, more effective campaign for the season.

5. Embrace the holidays.
Finally, spring has plenty of holidays and big events to use in your marketing efforts for the next few months. This includes St. Patrick’s Day, the first day of spring, Passover, Easter, Earth Day, Cinco de Mayo, Mother’s Day and Memorial Day, just to name a few. And let’s not forget the famous March Madness. Embrace these holidays in your marketing efforts. For example, run a social media contest surrounding a holiday, share a holiday sale or run a holiday email campaign. Whatever you decide to do, mix up your marketing efforts by embracing a holiday and using it to promote the business full-force.

Springtime is quickly coming upon us, which means it’s time to integrate those beautiful rays of sunshine with your marketing efforts. Try out these five super springtime marketing ideas next time you want to run a campaign and see how your business blossoms this spring.

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