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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Tips for a Top Email Marketing Campaign

5 Tips for a Top Email Marketing Campaign

To be consistently growing, one must also be consistently marketing. And with today’s technology, the world of marketing is limitless. One such technological marketing tool is, of course, the ever-famous, ever-popular, email marketing campaign.

A well-designed email marketing campaign has the power to drive traffic through a website, increase leads and ultimately grow a business. How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.

1. Build your email list.
You can’t have a successful email marketing campaign until you first build your email list. Of course, step one when building a list is asking consumers’ permission. No one likes getting unsolicited emails, so be sure to disassociate yourself with companies or organizations that follow those practices. There are lots of ways to get customers’ approval for adding them to your list, such as giving something away for free or offering a newsletter or product updates. When asking for consumers’ emails, be specific. For example: “Sign me up for the free catalog” or “Email me with exclusive offers.” Information like this excites consumers and makes them want to give you their information, rather than trying to gain it sneakily.

2. Personalize the emails.
Once your email marketing list has been thoroughly compiled, it’s time to start sending out some emails. One of the most valuable components of a successful email marketing campaign is personalization. If you can, personalize all of your emails with your customer’s name. Be sure to send emails consistently, from the same email address and—if possible—around the same time. Getting into a habitual rhythm, with consistent and personalized information will help build trust between your brand and customers. This trust then gives you a better chance of your emails being opened, read and acted upon.

3. Choose a simple design.
No one wants to read an overwhelming email with crazy graphics or huge fonts. Instead, choose a simple, crisp and easy design that can relay your message clearly. Your email layout should be professional, easy to navigate and most importantly relay your brand and messaging. A busy layout with too much going on will overwhelm recipients and turn them away from your emails, meaning they’ll likely end up in the “Trash” folder. Use a graphic designer on your team, outsource your email marketing or find an online tool to build the perfect email marketing template to help accomplish your goals.

4. Keep copy to a minimum.
With a simple design comes simple copy. It can be tempting to go all out on your copywriting in email marketing, and end up writing three whole paragraphs to describe a product or service you feel passionate about. But, your customers don’t have the time to read an entire novel while going through their email; nor do they care about the product or service that much to commit enough time. Instead, keep your email marketing copy to a minimum. Use short, concise paragraphs that can share your message quickly and efficiently. If you do have anything you want to expand upon, include a link to your website or landing page that shares the rest of the story and information.

5. Include a call to action.
Finally, the most important step: a call to action. What is it you want email recipients to do? Include a compelling call to action that elicits a response from consumers, such as clicking on a link, filling out a survey or making a purchase. Your call to action should be clear, succinct and noticeable enough to draw their attention. Whichever type of call to action you include, be sure it’s clickable and ready to go.

An email marketing campaign is a critical component of any thorough marketing strategy. When executed correctly, it can help draw links through a website, increase leads and even grow a business. Try out these top tips next time you build your campaign to really see what email marketing can do for you.

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