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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Improving Your Engagement on Facebook

Improving Your Engagement on Facebook

If there’s anything influential on our culture, it’s social media—Facebook in particular. As of September 2017, Facebook boasted 2.07 billion monthly active users, with an average of 1.37 billion daily users. Used by 64% of Americans, Facebook still remains the most common social network. Additionally, the average user spends 20 minutes per day on Facebook, making it the most popular site online. There’s no way around it: Facebook is big, and it is here to stay.
For small business owners and marketers, this means one thing—potential customers. More Facebook users means more potential connections, relationships and sales. If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.

1. Fill out the “About” section.
The easiest way to gain more “likes” on a Facebook page is by simply filling out the information in the “About” section. This makes the page easier to find for users while improving a business’s credibility and increasing Google search engine rankings. Include any and all applicable information, such as address, phone number, location and mission statement.

2. Promote your page via email.
If you already have a substantial email marketing list compiled, use it to help boost your Facebook page. In your next email blast, include a call to action encouraging current and potential customers to like and follow the page. Emphasize the value in liking the page, such as updates on sales, extra promotions or contests.

3. Share images and video in your content.
Content is king. The most valuable content on social media is in images and video. These serve as a great way to share content through your page and increase Facebook followers. According to Social Media Examiner, Facebook photos generate an 87% interaction rate from followers, and videos bring in more than 8 billion average daily views. If you want to improve your engagement on Facebook, images and video are the best way to do it.

4. Engage with others.
Here’s the biggest thing: if you want more followers to engage with your Facebook page, then your page should probably be engaging with them. Engaging with followers, customers and fellow pages on Facebook is necessary for increasing your followers. Get in the habit of regularly leaving thoughtful, interesting or even funny comments or responses with others, to demonstrate more of your brand’s personality and earn more likes on the page.

5. Post at optimal times.
When you post is almost as important as what you post. CoSchedule found that the best times to post on Facebook are between 1:00 and 4:00 p.m. on days late into the week and on weekends, like Thursday, Friday, Saturday and Sunday. Research the best times to post on Facebook before scheduling content to gain the most engagement.

6. Consider Facebook Ads.
Finally, consider utilizing Facebook Ads to increase page followers. Facebook Ads are paid advertisements your business can use to reach out Facebook users. According to Invespcro, 92% of social marketers use Facebook for advertising, and have seen increases of 23%, 20% and 13% on post engagement, website clicks and page likes, respectively. Learn more about Facebook Ads yourself to see the return on investment.

Facebook is here to stay, so make sure your marketing efforts are doing the best they can. Use some of these tips to improve engagement on your Facebook page and grow a business.

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