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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Big Benefits of Business Networking

5 Big Benefits of Business Networking

The term “networking” typically refers to those in the business community—small business owners, professional individuals and even large companies. According to Dictionary.com, networking conveys “... the exchange of information or services among individuals, groups or institutions; specifically: the cultivation of productive relationships for employment or business.”

Networking builds relationships between individuals, small businesses and companies. So why are building these relationships important? We have some ideas.

1. Networking builds connections for the future.
Though there can be immediate results, networking builds a stronger foundation for the future by establishing meaningful connections today. For example, the more networking you partake in, the wider and deeper your network will grow. So, what does this mean? This means as you or your business continue to grow and network, you will further your reach and connections to the community. These relationships will only deepen in years to come as you continue to build up your network in the future.

2. Networking gets your name out there.
Networking simply means marketing an individual. When you or your employees go to networking events or get involved in networking groups, they market themselves to every other person there. This proves especially powerful because it gets your name out and circulating. When it comes to marketing efforts, word of mouth marketing works as a huge contributor. Potential clients and employers trust their friends and family. So when you build a network, those people go on to talk to others. Then, their friends and family, having been referred to you through word of mouth, are more likely to engage. And the cycle continues, so on and so forth.

3. Networking establishes your expertise.
Networking also serves as a useful tool in establishing your expertise in its field. The beauty of networking is in the conversations and relationships built up between individuals. When these conversations are used as a time to discuss the importance of your work, networking establishes a foundation of expertise. When you or your business serve as an expert in the community on an issue, potential clients will be much more likely to try out your services, because they believe in your credibility more than a competitor’s.

4. Networking draws referrals.
Similar to getting your name out there, networking is a useful way to draw referrals. Whether those referrals act as employers, employees or clients—networking establishes a system of referrals. As more and more people get to know you or your business on a personal level—literally the very employees within—they will feel more connected and more likely to refer others they know to you. Some professional networking groups even have entire databases of individuals and businesses, which can be searched and utilized at any member’s discretion.

5. Networking produces ROI.
Finally, one of the greatest components of networking—it produces ROI, or return on investment. The more time you invest in networking opportunities or groups, the greater your return will be. It’s no wonder businesses, corporations and even professional individuals strongly encourage networking, and you can adapt these same principles as well.

When it comes to promoting you or your business, networking is a powerful tool for word-of-mouth marketing. Whether online, in networking groups or at a networking event, you can build sustainable relationships with other individuals, and establish your business as a focal point of the community. See what opportunities are available and try out networking for yourself.

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