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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Sell Yourself at Your Next Job Interview

Sell Yourself at Your Next Job Interview

We’ve all been there before. You sit across the table from a potential employer, nervous but hopeful that you do well enough to be considered. They ask you a question, and suddenly your mind goes completely blank. Why would you be a good fit for this job? What are your biggest strengths? For some reason, you can’t seem to think of any.

Interviewing with potential employers can be a daunting, and even slightly terrifying, task. Especially if it’s a job you’re incredibly interested in, the interview process can be overwhelming. Luckily, there are ways to make the process go smoother. Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.

1. Know your audience.
First and foremost, it’s important to do your research on the company and interviewers—if you know who they are—before going in for the interview. You wouldn’t try and sell a product without knowing who your target audience was, so you definitely don’t want to try and sell yourself without knowing who your interviewers are.

Look up information about the company online, and then bring it up during the interview. This will (1) give you points to connect with your interviewers on, and (2) show that you care enough about the job to put in a little extra effort. When you know your audience, you’ll feel more comfortable talking and building a relationship, rather than trying to sell yourself to people you barely know.

2. Market your brand.
Once you know your audience, your next step is in marketing your brand. Again, imagine you’re selling a product. Your product has to have a brand, a certain image that draws consumers in and helps them identify your product as your own. In an interview, you are the product, so brand yourself. Are you strong and confident? Perhaps kind and gentle, or direct and a little sassy.

The most important part is recognizing your own character strengths and then playing those up as your brand. Be sure your outfit is inline with the image you want to portray, along with your resume, cover letter and business card. Every aspect of yourself should demonstrate your brand and who you are throughout the interview.

3. Be a solution to a problem.
If a company is interviewing potential new employees, that means they have a need to fill. Ask yourself: how can you fill the need? During the interview process, you want to demonstrate how you fill the need vastly more than other interviewees, so, be a solution to the problem. Do your research on both the position and the company, and any potential issues the company may have. Then, come up with ideas before the interview on how you can create a solution. When you demonstrate your skills to the company during the interview, they’ll be more inclined to hire you when they see how you can help them.

4. Show your stories.
And finally, one of the biggest rules of marketing: stories sell. During your interview, do more than just tell why you’re a good candidate. Show them why you matter by providing engaging, thought-provoking, examples-driven stories. Not only will this build a real connection and make you seem more personable, but it will truly sell yourself to the interviewers. Do you have an example of work you’ve done in the past? Tell the story behind it, what lead up to it and what you learned from it. Interviewers will feel more connected and buy your product—you.

Whether you’re still looking for a job or are happily employed, it’s never too early to learn how to nail an interview. Try out some of these marketing tactics at your next job interview and sell yourself to a potential employer.

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