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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Write the Perfect Cover Letter

How to Write the Perfect Cover Letter

So, you’re in the job market. Or… maybe you’re not. Maybe you’re in the market of hiring those in the job market. Maybe you really just like to keep your business profile up-to-date. Whatever it is, you’re interested in learning more about cover letters.

Cover letters may be the most complicated part of the job search. How are you supposed to format them? Who do you address them to? What do you actually say? Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.

Header Information. First, be sure to include your contact information in the header section of the cover letter. This should be easy to spot and quick to read through for potential employers. One simple trick is to use the same header for your cover letter as you do for your resume. This way, not only do you look more professional, but also more consistent.

Personal Greeting. Forget the “To Whom It May Concern” greeting. Your cover letter should be addressed to an actual person within the company. This should be the recruiter, hiring manager, head of human resources or the head of the department you’re applying to. Be as specific as possible. This makes your letter more personal and relatable, rather than the generic greeting.

Short Format. The perfect cover letter is short, sweet and to the point. On average, a cover letter should be no more than one page long—front side only, with three paragraphs, an introduction, a body and conclusion. With length comes the design of the letter. Make sure your design format is as clean and crisp as possible, with no crazy colors or fonts.

Attention Getter. The first component in the letter itself should be your attention getter. Remember: recruiters read cover letters all the time, so you want to make sure to peak their interest early on. Explain who you are and what experience you have that makes you the ideal candidate. Be sure to mention the company and the position you’re applying for, along with the name of anyone at the company who has referred you.

Skills Demonstration. Next up comes demonstrating your skills. If you are applying for a specific position, read through the job description very carefully to find any skills they mention, then include those skills—and examples of them—in your cover letter. What makes you a great fit for this position? More importantly, what can you do to help the company?

Resume Outline. Here’s where people can get confused. Your cover letter should outline your resume, not regurgitate it. Recruiters already have your resume; they don’t need another one. Outline some of the experience from your resume, but delve deeper into applicable areas for your cover letter. If you have gaps in your resume, the cover letter is an excellent place to explain those further.

Company’s Culture. Be sure to touch on the company’s culture and values toward the end of your cover letter. You want recruiters to know that you’re a well-rounded person, not just someone who’s in it for the money. Mention something you admire about their culture, how you would fit in or even what you could contribute to it.

Closing Paragraph. Finally, the closing paragraph: summarize, but don’t make it sound redundant. Hit on the main points of your cover letter, then let it go. Mention how you look forward to hearing back from them in the future. Then of course, sign and send.

Writing your cover letter may seem like a daunting task, but with the right outline it can be a piece of cake. Keep these major components in mind next time you go to write your perfect cover letter, and see how you can market yourself to earn that next position.

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