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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

20 Calls to Action that Drive Engagement

20 Calls to Action that Drive Engagement

You’ve probably heard about the essentials to strengthening your web presence: updated website, strong social networking, email marketing, etc. You may already know how to ask potential customers to try your products or service. But, many small businesses often misunderstand what online calls to action are and how they can affect a marketing strategy.

Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities. Calls to action are exactly what they sound like—words or phrases that drive visitors to take a specific action on your site. In other words, they function as a stepping stone between website visitors just passing by and those who feel invested enough to try out the service.

You should include effective CTAs throughout your website, social media, email messages and especially on landing pages. When it comes to crafting useful and compelling calls to action, keep these helpful pointers in mind.

  • Use action words. There’s a reason we call it a call to action. When constructing a CTA button, use powerful, compelling verbs that will attract visitors and drive engagement.
  • Be concise. Keep it simple. State the necessities in as few words as possible.
  • Talk about services. While maintaining succinctness, make sure your visitors fully understand what the business does. For example, instead of using the CTA Buy now! on a landing page, try See our new product now!
  • Choose colors. Design plays a huge role in crafting a creative CTA. Use eye-catching, contrasting colors that catch visitors’ attention and draw them in. And understand how colors impact an audience’s conversion. For example, red creates a sense of urgency while blue evokes trust and security.
  • Go step-by-step. People love CTAs they can follow easily. When crafting your call to action, ask yourself: “If I had no idea what was going on, would I be able to follow this on this site?” If not, you may want to rethink your website design setup.
  • Think “I want to…” Imagine your call to action as an “I want to” button. Nobody wants to submit a form. But they may want to get a free sample!

By following these simple pointers, you can easily create calls to action that will generate customer leads. Now that you have some tips, get started with these 20 examples of CTA ideas.

  1. 1. Keep me informed.
  2. 2. Talk to us.
  3. 3. Give us a call.
  4. 4. Find out more!
  5. 5. Learn more information.
  6. 6. Click here and save!
  7. 7. Sign up for our newsletter.
  8. 8. Take action!
  9. 9. Join our mailing list.
  10. 10. Join here.
  11. 11. Become a member!
  12. 12. Start today!
  13. 13. Get involved!
  14. 14. Subscribe to our blog.
  15. 15. Follow these steps!
  16. 16. Partner with us.
  17. 17. Start a trial.
  18. 18. Try us out now.
  19. 19. Let’s talk.
  20. 20. Try it today.

When it comes to a business’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher engagement and increased customer sales.

By following valuable pointers and utilizing these top 20 examples of CTAs, a business can develop effective calls to action and continue to grow their bottom line.

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