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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

The Dos and Don’ts of Marketing on Memorial Day

The Dos and Don’ts of Marketing on Memorial Day

On this day, we take time to remember and honor our nation’s military men and women, past and present. Memorial Day is a chance to commemorate our U.S. veterans and everything they have done for this nation.

As a holiday, today is an opportunity for small businesses and marketers to reach out to potential customers and engage with them over a three-day weekend. As a day of remembrance for those who have paid the ultimate sacrifice for our country, today is not an opportunity to take inappropriate advantage.

This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.

Don’t: Say “Happy Memorial Day!” Memorial Day is a time for remembrance and respect. It originated to honor those who died while serving in the armed forces, and continues to impact all families and individuals who have lost a loved one. While it can be a prideful, peaceful day, it’s not typically “happy.” Avoid this phrase when marketing to customers, and instead lean toward others, such as: “We’re grateful to all the men and women who have served our country, and are proud to honor them this Memorial Day.”

Do: Post on social media networks recognizing the holiday. The post should be simple, respectful and appropriate. Pay tribute to and thank members of the military for their service. If a small business has employees who have served in the military, this is an opportunity to include them directly and add a human element to the post.

Don’t: Make the post about you. This is not a chance to aggressively market products or services to potential customers. Mixing your brand with military members and their sacrifices could have potentially negative consequences, and come across as insensitive or inappropriate.

Do: Share patriotic values. Whether you post on social media, print advertising or online marketing, commemorate Memorial Day by representing a small business in a patriotic form. Show the company in a positive light by demonstrating your values.

Don’t: Be controversial or hyper-political. Memorial Day is about honoring the nation’s heroes, not stirring up controversy that can be discussed at a later date. You definitely do not want to isolate potential customers or paint the business in a bad light, so keep the political posts for other days of the year (if that’s your style).

Do: Create valuable content. Share content on your website or social media profiles that is valuable and actionable. Don’t just post something for the sake of posting something on Memorial Day. Readers and customers are smart; they can tell when you’re simply trying to fill up a random calendar. If you do share Memorial Day content, be sure it aligns with the business values and mission, reaches out to your audience and engages.

Don’t: Push for sales. While the three-day weekend is a good opportunity for more sales potential, aggressively trying to sell your products or service will only hurt the brand and make your company seem desperate. Focus this time on brand awareness by relating the company to the holiday and connecting with products or services when appropriate.

When marketing this Memorial Day, keep some of these dos and don’ts in mind to make sure your brand is represented in a positive, respectful light. Commemorate the nation’s veterans while sharing your mission and growing a business.

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