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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Merging Memes into your Marketing

Merging Memes into your Marketing

If you’ve been online at all within the past five years, you’ve probably seen one of the latest Internet crazes: the meme. A meme shows a humorous image with bolded, capitalized text and is virally shared across social networking platforms. They are meant to be funny or satirical, and often are in reference to something current in popular culture.

Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

Identify your audience.
The first step in adding memes to your marketing strategy is deciding whether or not they have a place in your business. If your customer base isn’t adept in the internet world, adding memes into your marketing strategy may go completely over their heads, and end up having a negative impact. If, however, your consumer targets are internet-savvy, then meme marketing may be the right step. The last thing you want when is to isolate potential customers, so be careful in considering who you want to reach in your marketing strategy and if memes are a good decision.

Outline your goals.
Next, outline your goals and purpose for using marketing memes. Maybe it’s to draw more social media users to like your Facebook, Twitter or Instagram page. Maybe you want to attract users from social media to your website. Also, consider the type of humor you want associated with your business. If you’re trying to reach a younger generation, pick a goofier meme. Or if you’re trying to change up your image, choose a meme which aligns with your rebranding goals.

Be careful with humor.
Most importantly when using memes, be careful with humor. Used correctly, humor can boost your brand and engage more customers. Used incorrectly, humor can confuse and even hurt your business. Before doing anything with memes, seriously ask yourself: Are you really that funny? Memes are often sarcastic or satirical, and produce immediate reactions—both good and bad. Comedy proves one of the best ways for consumers to let their guards down with your business, but can sometimes come off as inappropriate or insensitive.

Make your own meme.
One way to go with marketing is to make your own meme. First, find a funny image of an employee, product or service. Next, add text to the top and/or bottom of the image. Several online sites allow you to make memes for free, but will add their own watermark to the bottom of the image. If your business has a designer or Photoshop service available, you can also make your own meme without a watermark. Meme Generator, Imgflip and Make A Meme are all websites where you can create a meme for your organization.

Or go for memejacking.
If your business doesn’t want to spend the time making your own meme, you can also try memejacking. Memejacking is when brands use previously created memes within their own marketing strategy. This often means taking a well-known image and adding your own twist on the caption. Popular images are not copyrighted, so don’t worry about grabbing an image from online and adding your own text.

Using a well-recognized meme increases your chances of grabbing viewers’ attention and is a safe use of humor. Most importantly, whether you make your own meme or jack a popular one, make sure your meme is easy to consume, relates to your audience and can be shared.

If your small business wants to get in on current marketing trends, try adding in a few memes to spice things up and show your humorous side. When used appropriately, memes add a fun new layer to your marketing strategy, and help consumers relate and engage better with your brand. Give them a try and see the impact on your marketing efforts.

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