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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Why Your Business Should Be on LinkedIn

Why Your Business Should Be on LinkedIn

We all know about Facebook, Twitter and even Instagram, and hopefully your small business is on at least one of these social media outlets. However, there’s one platform that can sometimes be overlooked, but is the most beneficial to your professional brand: LinkedIn.

LinkedIn provides a valuable tool for individuals and businesses to connect, generate leads and build their brand. It allows your company to network current and potential employees, as well as interact with other businesses in your field and beyond.

If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.

Other companies are using LinkedIn.
First and foremost, your business should be on LinkedIn because other companies are as well. According to the 2015 State of Marketing report, LinkedIn is the third most commonly used social network for business owners. 62% of business owners reported they use the platform, and an additional 22% said they intended to use it in 2016.

For business to business marketers especially, LinkedIn has surpassed Facebook as the #1 most important and used social media platform. If your company wants to tap into a wide-reaching number of businesses and establish potential networking relationships, then LinkedIn is the way to get your name out there.

Employees can find you on LinkedIn.
According to Forbes, over the past five years, the use of social professional networking sites for recruiting has exploded. According to LinkedIn itself, these sites have seen a 73% increase in job recruitment usage, compared to only a 15% increase for internet job boards and a 16% decrease for staffing agencies.

For employees currently in the job market, LinkedIn is the place to go in search of new opportunities. If your business is on the hunt for fresh new talent—or even if you just want to throw your name into the hat—LinkedIn is where you need to be.

Your brand is more visible on LinkedIn.
At the very least, LinkedIn provides another outlet for your brand to be visible on. Logistically, LinkedIn helps to increase your business search visibility online. An optimized LinkedIn company page increases your chances of ranking in Google’s search engine, which boosts your business’s website and drives more lead generation.

Businesses, potential employees and customers are easily able to find your business on LinkedIn, which showcases your brand and can even promote your products or services.

You have a professional outlet on LinkedIn.
More than any other social networking outlet, LinkedIn gives your business a clean, crisp and professional image. While consistently updating your website can be daunting, sharing mission-driven content on LinkedIn can easily become a part of your social media marketing strategy. Post news updates, share blog entries and even promote sales at your location, all through a professional and engaging lens—with specifically targeted consumers.

If your small business really wants to upgrade its marketing performance, jump into LinkedIn to see just how far social networking can take you. Grow your company and promote your brand visibility with a professional, optimized LinkedIn account.

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