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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Social Media Marketing: Using Facebook Live

Social Media Marketing: Using Facebook Live

Ready, set, action! If your small business uses social media, you’ve probably heard about one of Facebook’s newest and most popular features: Facebook Live Video. Facebook Live allows individuals and pages with a Facebook account to livestream video, meaning it occurs in real time on followers’ newsfeeds.

Video has become increasingly prevalent online as the most shareable posts on Facebook and the fastest route to gaining a new follower. How can your small business get involved? Check out this step-by-step guide for setting up Facebook Live Video and some ideas to get started.

1. Set up a plan.
Before beginning Facebook Live Video, remember: Once you start broadcasting, you’re broadcasting. Keep in mind viewers expect live videos to have mistakes, so be light-hearted and show a more realistic side of the business. However, you should still have a purpose and plan for what content you cover in the video.

Pick a topic you think people will be interested in and build a storyline around it. Write compelling points for the video, though not necessarily an entire script. Establish objectives, who will be involved in the process and what to accomplish. Keep the livestream flexible and in-the-moment, but don’t go into it blind.

2. Generate ideas.
There are plenty of ways a small business can utilize Facebook Live Video to its advantage. Consider these simple ideas when developing your strategy for Facebook Live Video.

  • Question & answer session. Facebook viewers can comment on livestreamed videos in real time, so use this opportunity for a real-life question and answer session. They submit their questions in the comments; you answer as they come.
  • Staff interviews. Offer a Facebook Live series for viewers to meet the staff and upper management. Let them see the faces behind the business and they’ll be more likely to trust your product or service.
  • Office tour. Give customers an insider’s glimpse of the company by offering an office tour of your location. Make it fun and interactive with staff, interns and management so consumers feel engaged.
  • Crowdsourcing. Have an idea for a new logo? What about a new product or service? Feel out how consumers will respond by using Facebook Live as a crowdsourcing option for feedback and easy survey information.
  • Celebrate announcements. Your small business can really have some fun with Facebook Live and use it to broadcast recent announcements. Do you have a big holiday sale coming up? Branch out to a new location? Let consumers know and celebrate with them.

3. Start broadcasting.
Once you have a plan in place and an idea for what to shoot, it’s time to start broadcasting! Computers do not offer Facebook Live, but mobile devices do. The feature works through the Facebook app, so no worries about downloading and learning a new social media platform. Here are a couple tips to consider for streaming your first broadcast:

  • Tell people when you’re going live. Let consumers know beforehand when you’re livestreaming so they’ll make time to watch!
  • Write a compelling video description. When uploading a live video to Facebook, you’ll need to supply a description, similar to a title. Keep this short, simple and catchy, but compelling for viewers to click on and watch.
  • Take your time. Unlike regularly pre-recorded videos, Facebook recommends live broadcasts last anywhere from 5-20 minutes. Longer videos give followers a chance to log in and see what’s happening while the broadcast remains live.
  • Have a strong CTA. Don’t forget to include a compelling call to action at the end of a livestream video. Ask for followers, shares and comments to encourage engagement from customers. Plus, take time to direct them to your website to learn more about your products or services.

Once the livestream closes, Facebook will automatically save the video to your business page for future viewings. You also have the option to save the video to the phone’s camera roll for other sharing options.

When it comes to storytelling on social media, Facebook Live takes marketing to a whole new level. Facebook Live Video offers fast, dynamic and real-life visual engagement for your company to appear transparent and trustworthy. By utilizing this key tool Facebook provides, your small business can gain followers and customers. So get out there, and get streaming!

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