Skip to main content

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

December 5, 2016

4 Happy Holiday Marketing Tips

It’s no secret that the holiday season is the greatest spending time of the year, and for many businesses—both large and small—it’s a time with the most financial growth. However, customers don’t often just walk into a store out of chance.

More often than not, they come pre-decided on what they need and what they want to look for… all based on how your business reached out to them. This holiday season, don’t let your business miss out on the biggest spending time of the year. Stand out from the crowd by trying these four happy holiday marketing tips.

1. Start now and start quickly.
The best thing to do for your holiday marketing campaign is to start now and start quickly. If your business doesn’t have a plan in place yet, put one in place as soon as possible—the sooner the better. That way, you’re ready to launch whenever the time is right for shoppers.

Your goals can always be adjusted later on, but organizing for the holidays earlier sets up an outline your business can easily follow and adhere to when promoting its brand. Even though Black Friday and Cyber Monday are over, your company can still continue to share its product or service throughout the rest of the holiday season.

2. Get creative.
Let’s be honest, holiday ads tend to be a little… repetitive. Ad fatigue happens when consumers have been exposed to the same type of message too many times and no longer “see” the ad. But that doesn’t have to be the case for your business! Avoid the holiday fatigue this season by putting some creativity into your marketing and advertising efforts.

Update your public promotions with new messages, colors, borders, images or buttons. If necessary, try hiring outside work to help get the creative juices flowing for your business. When you stand out amid the crowd, consumers won’t feel exposed to ad fatigue, and will be much more likely to engage with your company.

3. Be social this season.
One of the greatest marketing tools your business should take advantage of this season (and every season, for that matter): social networking platforms! Social media sites such as Facebook, Twitter and Instagram are no longer just about brand awareness—they drive real, measurable sales right up to your doorstep.

Take advantage this holiday season by sharing your promotions and holiday sales through your social networking platforms. Engage with audience members through challenges, hashtags and surveys. Be careful though; if your small business doesn’t yet have social media, don’t use this time as a trial run. Only take advantage of social networking if you truly plan on continuing use of it post-holiday season.

4. Share some sales.
Finally, don’t forget to host and share all your promotions or sales this holiday season. Get in the spirit of giving by offering deals customers can take advantage of, then promote those through local advertisements, social media and targeted marketing. Take advantage of personalized messages through email marketing, or go old-school with direct-mail postcards and flyers.

Advertise your sales on a consistent basis so consumers are exposed throughout the holiday season; don’t drench your audience with advertisements all at one time, only to be left with a weak marketing campaign later on. Outline your marketing and advertising campaign to have a clearly organized message of your sales during the season.

This holiday season, be sure your small business stays on the forefront of consumers’ minds by following these four sage marketing tips. Not only will your business succeed for the holidays, but you can continue that growth on into the New Year.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

December 5, 2016

4 Happy Holiday Marketing Tips

It’s no secret that the holiday season is the greatest spending time of the year, and for many businesses—both large and small—it’s a time with the most financial growth. However, customers don’t often just walk into a store out of chance.

More often than not, they come pre-decided on what they need and what they want to look for… all based on how your business reached out to them. This holiday season, don’t let your business miss out on the biggest spending time of the year. Stand out from the crowd by trying these four happy holiday marketing tips.

1. Start now and start quickly.
The best thing to do for your holiday marketing campaign is to start now and start quickly. If your business doesn’t have a plan in place yet, put one in place as soon as possible—the sooner the better. That way, you’re ready to launch whenever the time is right for shoppers.

Your goals can always be adjusted later on, but organizing for the holidays earlier sets up an outline your business can easily follow and adhere to when promoting its brand. Even though Black Friday and Cyber Monday are over, your company can still continue to share its product or service throughout the rest of the holiday season.

2. Get creative.
Let’s be honest, holiday ads tend to be a little… repetitive. Ad fatigue happens when consumers have been exposed to the same type of message too many times and no longer “see” the ad. But that doesn’t have to be the case for your business! Avoid the holiday fatigue this season by putting some creativity into your marketing and advertising efforts.

Update your public promotions with new messages, colors, borders, images or buttons. If necessary, try hiring outside work to help get the creative juices flowing for your business. When you stand out amid the crowd, consumers won’t feel exposed to ad fatigue, and will be much more likely to engage with your company.

3. Be social this season.
One of the greatest marketing tools your business should take advantage of this season (and every season, for that matter): social networking platforms! Social media sites such as Facebook, Twitter and Instagram are no longer just about brand awareness—they drive real, measurable sales right up to your doorstep.

Take advantage this holiday season by sharing your promotions and holiday sales through your social networking platforms. Engage with audience members through challenges, hashtags and surveys. Be careful though; if your small business doesn’t yet have social media, don’t use this time as a trial run. Only take advantage of social networking if you truly plan on continuing use of it post-holiday season.

4. Share some sales.
Finally, don’t forget to host and share all your promotions or sales this holiday season. Get in the spirit of giving by offering deals customers can take advantage of, then promote those through local advertisements, social media and targeted marketing. Take advantage of personalized messages through email marketing, or go old-school with direct-mail postcards and flyers.

Advertise your sales on a consistent basis so consumers are exposed throughout the holiday season; don’t drench your audience with advertisements all at one time, only to be left with a weak marketing campaign later on. Outline your marketing and advertising campaign to have a clearly organized message of your sales during the season.

This holiday season, be sure your small business stays on the forefront of consumers’ minds by following these four sage marketing tips. Not only will your business succeed for the holidays, but you can continue that growth on into the New Year.

Powered by PrinterPresence