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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How Infographics Benefit Your Business

When it comes to content marketing for your small business, there are a lot of options. Blog writing, social media, email marketing… the list goes on. However, one thing often overlooked is the infographic.

In today’s visual online marketing world, infographics generate clients and income for all kinds of companies. So how can infographics benefit your business? Today we’re going to find out.

1. Infographics are eye-catching.
According to TIME, the average attention span for humans is only eight seconds (compared to the goldfish at nine). Eight seconds. That’s how much time you have to catch and maintain consumers’ attention. And when it comes to online marketing, that time can be cut even shorter.

Luckily, infographics are full of visuals and graphics, which often trump wordy posts when it comes to competing for attention. Infographics take information which could have otherwise been overlooked and turn it into something visually appealing, drawing viewers in and generating potential clients for your business.

2. Infographics are easy to understand.
When it comes to producing infographics, the simpler, the better. The less text you have on infographics, the more simplified they will be, and will have a higher impact among consumers. Infographics allow you to organize information into an informative and interesting way that’s easy for consumers to understand.

Potential clients don’t want to take time out of their day to focus on a product or service you’re aiming to sell, therefore making a simple infographic that can put the information into short, clear thoughts is much more appealing.

3. Infographics help retain knowledge.
Not only are infographics easier for consumers to understand, but they actually help with more knowledge retention than otherwise winded wordings. Infographics enhance recall among customers not only of the information, but of your brand and product as well.

They strip information down to the most important and, alongside visuals, show your business as an expert. This is important for when consumers look for your business later on through social media or your website.

4. Infographics promote brand awareness.
The visual basis of infographics creates a perfect place for your business to promote its brand to consumers. An infographic campaign is an opportunity for your company to demonstrate its logo on a huge platform, and then allow it to be shared online.

Even more than your logo, infographics can include your business website information, social media, contact, address and more! You can put as much information about your brand as you want on an infographic, and then watch as it advertises your business without even trying.

5. Infographics increase traffic.
Because infographics are online, they can be shared, promoted, commented on, liked, retweeted, and more, which all helps increase traffic to your business website, and in extension, your business.

Infographics are easily embedded and portable, which means your SEO rankings will increase as they’re shared throughout the Internet. Even if your business creates just one infographic for online viewing, its reach is limitless in promotion.

Your small business has a lot of options when it comes to content marketing, so don’t be afraid to take advantage of new and exciting endeavors like the infographic. Infographics offer a multitude of potential benefits for your business growth, but only if you take advantage of them.

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