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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

October 31, 2016

5 Halloween Marketing Ideas for Your Business

Happy Halloween! Did you know that after Christmas, Halloween is the second-highest grossing commercial holiday of the year? Talk about a huge money-making and marketing opportunity.

For your business, Halloween is more than just a fun time and cool costumes. It’s a chance to take advantage of seasonal highs and market your company to potential consumers. So how can you get started? Check out these five Halloween marketing ideas for your small business.

1. Decorate in the spirit.
Part of the fun of Halloween is seeing all of the spooky decorations around the neighborhood and community. Even if your business doesn’t happen to sell Halloween costumes, you can still get in the spirit. Try marketing your business by showcasing a spooky-cool Halloween window display at your location.

Decorating for Halloween not only draws attention to your business, but it improves your brand image by showing your relatability and endearing fun qualities. Plus, don’t forget to get creative with some pumpkins!

2. Get spooky on social media.
Social media is already a free and easy way for your business to market your brand, but during Halloween season you can get really creative! Create some fun and scary graphics, designs and videos that promote your business through a Halloween lens. For example, “Our product is so great, it’s scary!”

You can even consider the idea of introducing a hashtag relevant to your business and Halloween. This allows followers to search the hashtag later on or use it themselves. For instance, #scarygreatproduct.

3. Host a Halloween contest.
Halloween is a great time to host a contest to promote your business. The contest can range from anything complex to extremely simple to plan, and can cover a variety of topics—costumes, food or pumpkin carving just to name a few. You can even host the contest at your physical location (i.e. painting pumpkins) or via social media (i.e. best spooky photograph submitted via hashtag).

A Halloween contest gets your business involved in the community and promotes your products or services through a family-friendly atmosphere.

4. Offer scary sales.
Even if your product or service has nothing to do with Halloween, you can still offer scary awesome sales to customers. Advertise your sales locally or through your own social media platforms to draw consumers in through your doors. Promotions are a great way to not only bring in new buyers, but also help build a base of consistent customers.

5. Trick-or-treat for your business.
Bring in business to your neighborhood by banding together with other companies to offer family-friendly trick-or-treating to local community members. Have a box of candy readily available with your company’s logo for children to take.

For a more personable approach, ask an employee to offer candy to customers for the evening. You can even consider attaching your business logo to every piece of candy, so your brand remains after the evening.

This Halloween, don’t let potential sales pass you by. Take advantage of the holiday by getting in the spooky spirit and marketing your business to potential consumers. The results may be so great they’ll scare you.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

October 31, 2016

5 Halloween Marketing Ideas for Your Business

Happy Halloween! Did you know that after Christmas, Halloween is the second-highest grossing commercial holiday of the year? Talk about a huge money-making and marketing opportunity.

For your business, Halloween is more than just a fun time and cool costumes. It’s a chance to take advantage of seasonal highs and market your company to potential consumers. So how can you get started? Check out these five Halloween marketing ideas for your small business.

1. Decorate in the spirit.
Part of the fun of Halloween is seeing all of the spooky decorations around the neighborhood and community. Even if your business doesn’t happen to sell Halloween costumes, you can still get in the spirit. Try marketing your business by showcasing a spooky-cool Halloween window display at your location.

Decorating for Halloween not only draws attention to your business, but it improves your brand image by showing your relatability and endearing fun qualities. Plus, don’t forget to get creative with some pumpkins!

2. Get spooky on social media.
Social media is already a free and easy way for your business to market your brand, but during Halloween season you can get really creative! Create some fun and scary graphics, designs and videos that promote your business through a Halloween lens. For example, “Our product is so great, it’s scary!”

You can even consider the idea of introducing a hashtag relevant to your business and Halloween. This allows followers to search the hashtag later on or use it themselves. For instance, #scarygreatproduct.

3. Host a Halloween contest.
Halloween is a great time to host a contest to promote your business. The contest can range from anything complex to extremely simple to plan, and can cover a variety of topics—costumes, food or pumpkin carving just to name a few. You can even host the contest at your physical location (i.e. painting pumpkins) or via social media (i.e. best spooky photograph submitted via hashtag).

A Halloween contest gets your business involved in the community and promotes your products or services through a family-friendly atmosphere.

4. Offer scary sales.
Even if your product or service has nothing to do with Halloween, you can still offer scary awesome sales to customers. Advertise your sales locally or through your own social media platforms to draw consumers in through your doors. Promotions are a great way to not only bring in new buyers, but also help build a base of consistent customers.

5. Trick-or-treat for your business.
Bring in business to your neighborhood by banding together with other companies to offer family-friendly trick-or-treating to local community members. Have a box of candy readily available with your company’s logo for children to take.

For a more personable approach, ask an employee to offer candy to customers for the evening. You can even consider attaching your business logo to every piece of candy, so your brand remains after the evening.

This Halloween, don’t let potential sales pass you by. Take advantage of the holiday by getting in the spooky spirit and marketing your business to potential consumers. The results may be so great they’ll scare you.

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