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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Content Ideas for Your Next Business Blog

If you’re a business owner, you know how important it is to have up-to-date content throughout your website and related online networks. Content marketing is the way of the world, and reaching out to potential clients on topics they can relate to helps build your customer base.

Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.

1. Showcase a product/service.
Take time in your business blog to showcase an important or new product or service your company is offering. Introducing your audience to the product in a non-confrontational way will invite them to take a closer look at it later on.

2. Share a customer success story.
What better way to generate customers than to have other customers tell them how great your business is? Ask past customers if they would be willing to share their story on your blog and then get publishing!

3. Show inside the business.
Give potential clients a look inside the company by showing them around the inner workings. Give a virtual tour, have a question and answer session or ask the President or CEO to share a more personal side of the business.

4. Interview employees.
Interviewing employees about their experience with the company gives customers a look from the other side of the transaction. Ask employees what they like about the business, what they’re looking forward to or maybe even what they think can be improved upon.

5. Answer frequently asked questions.
Do you have a list of frequently asked questions by customers? Answer them! Devote a blog session to going through these questions and giving thorough answers to each and every one.

6. Talk pop culture.
Show that your business is current and involved by talking about today’s issues and pop culture. Can anything current relate to products or services your company supplies? How can you tie it all in together? Find out by giving it a try on your business blog.

7. Discuss future plans.
What’s your business plan for the next six months? Year? Two years? You don’t have to convey too much in these types of blog posts (you don’t want your competitors knowing everything), but let your customers in on some of the future plans your company has in store for them.

8. Tell your origin story.
Let customers know about you by telling your origin story as a company. When consumers see how hard you’ve worked to get where you are today, they’ll be excited about where your company is going in the future.

If your business is invested in content marketing, utilize these ideas to either jump start your current blog or start a new one. When your blog is up-to-date and engaging, customers will be more inclined to follow, and your company will reap the benefits.

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