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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Maximize Your Facebook Page

When it comes to marketing for your small business, social media is a free, easy and engaging way to make direct contact with current and potential customers. And the number one social networking platform out there? Facebook. According to Brandwatch, as of 2016, Facebook had 1.71 billion—that’s billion with a b—users. Talk about potential consumer base.

So, your business should definitely be on Facebook. But how can you stand out amongst all the others? How can your Facebook marketing campaign be guaranteed to catch clients’ eyes? Check out these easy tips to find out how to maximize your business Facebook page.

Pick a Profile Picture
Your business profile picture should be something crisp, clean and easy to recognize. Remember that your profile picture is the first thing clients see at the top of your Facebook page, as well as the thumbnail image displayed next to all of your updates. Choose a square image with high resolution that represents your company easily—such as a logo.

Choose a Cover Photo
Along with your profile picture comes the cover photo. Choose a cover photo big enough and with high resolution so it looks clear and eye-catching at the top of the page. Be aware of how the cover photo appears both on a computer window and on a mobile or tablet device. Cover photos can be something from your business, a new promotion or another format of your logo.

Customize Your Apps
Once you have the basics of your page setup, you can start to customize it. Check out the various apps you can add to your business page and decide on ones which would work well for your company. To add apps, go to the Facebook App Center and select ‘Add App to Page.’ Once you’ve added all the apps you want, you can rearrange them under the tabs at the top of your page for a customized and official look.

Tell About Yourself
As a company, you can use the ‘About’ section on your Facebook page to your advantage. This allows users to take a look at your page and learn what your business is about before actually giving it a like. Make sure your ‘About’ is brief, yet descriptive. You could even consider adding ‘Milestones’ to tell about important company milestones, such as founding or new products.

Share Current Content
The only thing worse than not having a social media presence is having an outdated social media presence. Make the most out of your business Facebook page by staying up-to-date on current content. Share important updates, releases of new products and services, promotions, giveaways and calls to action. And remember: while your goal with Facebook may be to generate leads, be sure to vary it up so consumers don’t feel consistently targeted.

If your company wants to make the most out of its social media presence, use these tips to maximize your business Facebook presence. Because when your marketing strategy is engaged and meets clients where they’re at, your business will grow and prosper.

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