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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

August 29, 2016

Key Components of Successful Marketing Videos

When it comes to marketing, staying current on the latest trends has a vital impact on successful lead generation. Whether it involves a new social media app, a trending topic or an online marketing campaign, a business grows when it stays up-to-date.

Video marketing continues to grow exponentially for online in particular. There are more video posts online now than ever before, and video shares are only expected to increase. If your business wants to stay current on the latest marketing trends, put video to good use.

Interested in getting started? Check out these five key components of how to make a strategic video script which will set your marketing campaign apart and boost lead generation.

1. Get ‘Em Hooked
Like most aspects of marketing, the initial hook of a video script should catch viewers’ attention and draw them in. Let the audience know you are talking to them specifically by addressing them directly. Identify the target audience and brainstorm how you would want to be addressed from their perspective. By giving your video script a strong, attention-grabbing intro, it will draw viewers and set the tone for the rest of a successful marketing video.

2. Connect Emotionally
After hooking the viewer’s attention, establish a personal connection with them. An emotional connection makes viewers feel your company cares for them and the community, thus encouraging them to take immediate action after viewing. As human beings, strong feelings impact our decisions, logic and mindsets; your business can take advantage by connecting with consumers on a deep personal level.

3. Tell a Story
Once you’ve grabbed the viewer’s interest and connected with them, get down to the point. Every successful video marketing campaign should tell a story—the company’s story, the service’s story and benefits or a customer’s story. Use the time to expand and go in-depth on the narrative’s focal points. The goal should be to gain the viewer’s trust and empathy, but take time to give details surrounding the story and lead viewers into the next big point.

4. Share Your Values
When you’ve established a story basis, the time has come to drop a value bomb for viewers. This is the most important part of a marketing video and should be restrained to one short, concise sentence. Until this point, the entire video should be leading up to this moment. The value statement is the main takeaway viewers should get. Keep it values-driven, short and powerful to gain viewers’ attention and make them remember your product or service.

5. Reel ‘Em In
After your business has established its value statement, wrap up with an influential outro. The goal of a video close involves viewers doing something after watching—a call to action. Depending upon the video’s focus, the call to action could be centered on buying a specific product, trying a service or just stopping in to take a look. Be sure to include information for a website, social media or any upcoming events.

Video marketing is a current and useful option to take advantage of for your business. A strong video script consists of five key components, each one with a specific purpose, working together to produce a video and generate successful leads.

By utilizing these component strategies, your company can create engaging, successful marketing videos, which will help promote your product or service. Try it out and see how your business grows.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

August 29, 2016

Key Components of Successful Marketing Videos

When it comes to marketing, staying current on the latest trends has a vital impact on successful lead generation. Whether it involves a new social media app, a trending topic or an online marketing campaign, a business grows when it stays up-to-date.

Video marketing continues to grow exponentially for online in particular. There are more video posts online now than ever before, and video shares are only expected to increase. If your business wants to stay current on the latest marketing trends, put video to good use.

Interested in getting started? Check out these five key components of how to make a strategic video script which will set your marketing campaign apart and boost lead generation.

1. Get ‘Em Hooked
Like most aspects of marketing, the initial hook of a video script should catch viewers’ attention and draw them in. Let the audience know you are talking to them specifically by addressing them directly. Identify the target audience and brainstorm how you would want to be addressed from their perspective. By giving your video script a strong, attention-grabbing intro, it will draw viewers and set the tone for the rest of a successful marketing video.

2. Connect Emotionally
After hooking the viewer’s attention, establish a personal connection with them. An emotional connection makes viewers feel your company cares for them and the community, thus encouraging them to take immediate action after viewing. As human beings, strong feelings impact our decisions, logic and mindsets; your business can take advantage by connecting with consumers on a deep personal level.

3. Tell a Story
Once you’ve grabbed the viewer’s interest and connected with them, get down to the point. Every successful video marketing campaign should tell a story—the company’s story, the service’s story and benefits or a customer’s story. Use the time to expand and go in-depth on the narrative’s focal points. The goal should be to gain the viewer’s trust and empathy, but take time to give details surrounding the story and lead viewers into the next big point.

4. Share Your Values
When you’ve established a story basis, the time has come to drop a value bomb for viewers. This is the most important part of a marketing video and should be restrained to one short, concise sentence. Until this point, the entire video should be leading up to this moment. The value statement is the main takeaway viewers should get. Keep it values-driven, short and powerful to gain viewers’ attention and make them remember your product or service.

5. Reel ‘Em In
After your business has established its value statement, wrap up with an influential outro. The goal of a video close involves viewers doing something after watching—a call to action. Depending upon the video’s focus, the call to action could be centered on buying a specific product, trying a service or just stopping in to take a look. Be sure to include information for a website, social media or any upcoming events.

Video marketing is a current and useful option to take advantage of for your business. A strong video script consists of five key components, each one with a specific purpose, working together to produce a video and generate successful leads.

By utilizing these component strategies, your company can create engaging, successful marketing videos, which will help promote your product or service. Try it out and see how your business grows.

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