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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Crafting a Call to Action that Will Drive Your Business

When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action?

Calls to action (CTA) are exactly what they sound like—words or phrases that drive visitors to take a specific action on your site. In other words, they function as a stepping stone between viewers passing by and those who feel invested enough to purchase a product or service.

Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.

Use action words.
It’s a call to action for a reason. When constructing a CTA button for your company’s website, use powerful, compelling verbs such as act, explore, join, give and start.

Be concise.
Keep it simple. Give the bare necessities in as few words as possible.

State the urgency.
Time is money, and if visitors take too much time choosing whether or not they want to act, they’re risking potential business income. Express the urgency of a decision with a call to action that reaches viewers immediately. Words like now and today are convenient options.

Go step-by-step.
People love CTAs they can follow easily. When crafting your call to action, ask yourself: “If I had no idea what was going on, could people follow this easily on my site?” If not, you may want to rethink how your website enables people to take action.

Choose colors.
Design plays a huge role in crafting a creative CTA. Use eye-catching, contrasting colors that catch visitors’ attention and draw them in. Understand how colors impact your audience’s conversion. For example, red creates a sense of urgency, but blue evokes trust and security.

Get emotional.
Tug on people’s heartstrings by putting some emotion into your business’s CTAs. If your product or service can benefit customers’ lives, tell them how. Making your calls to action personal will make your business seem more human and relatable.

Think “I want to…”
Imagine your call to action as an “I want to” button. Nobody wants to submit a form. But they may want to get started now!

By following these simple tips, your business can easily create CTA’s that will generate client leads. An effective call to action can result in increased consumer engagement, which will help you grow your business in the community.

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