Skip to main content

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

June 27, 2016

8 Pointers on Creating Effective Flyers

When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: Flyers.

A flyer that stands out from the crowd can cause your sales to either soar or droop. If you’re interested in creating an effective flyer that results in significant lead generation, check out these 8 useful tips.

1. Eye-Catching Headline
The headline is the first thing consumers see when they pick up your flyer. Be sure to use a catchy headline that’s interesting and pertinent to your business. A snappy headline that quickly tells customers what you do can be the difference in whether they keep reading or move on.

2. Colorful Graphics
It’s true: people love color. We look at images before we look at text, so throw in some colorful or striking graphics with your flyer. A stunning illustration grabs attention, creates a mood and supports your story. Graphics can even be used as focal points to draw consumers in.

3. Simple Design
When designing your flyer layout, simple is better. Organize the page with boxes, borders, bullets and areas of contrasting colors. Don’t be afraid of some white space, either. Make specific elements stand out and stick to the bare minimum for a clean and crisp design.

4. Relevant Information
Just like design, keep information minimal. The average human attention span is 8 seconds, so give viewers information quickly and concisely. Answer the 5 crucial W’s—who, what, when, where and why, then direct them to your phone number or website for any more info they may want.

5. Personal Language
Put yourself in your customers' shoes and ask, “What would I want to know if I were them?” Be straightforward and practical, and be sure to use “you” language. If a consumer feels like you are personally talking to them, they’re more likely to respond positively to your flyer.

6. Useful Benefits
Use your flyer to tell consumers what benefits your company can provide them with. Viewers want to know how you can make their lives easier, so use this opportunity as a chance to tell customers why they should choose your business.

7. Error-Free Writing
Proofread, proofread, proofread. Nothing can make your company look more unreliable than a grammar or spelling mistake that goes unnoticed. After designing the flyer, have at least one or two people read it over carefully for mistakes before sending it to print.

8. Clear CTA
Finally, be sure to redirect customers back to your phone or website. Have a clear Call To Action that asks consumers to “Order now!” “Start a free trial!” or “Visit our website!” Keep words in the active voice so viewers are more inclined to interact with you and generate leads.

Marketing your company can be tricky, but mastering different mediums makes it easier. Set yourself apart from the crowd by using these 8 pointers to create effective flyers that generate client leads and grow your business.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

June 27, 2016

8 Pointers on Creating Effective Flyers

When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: Flyers.

A flyer that stands out from the crowd can cause your sales to either soar or droop. If you’re interested in creating an effective flyer that results in significant lead generation, check out these 8 useful tips.

1. Eye-Catching Headline
The headline is the first thing consumers see when they pick up your flyer. Be sure to use a catchy headline that’s interesting and pertinent to your business. A snappy headline that quickly tells customers what you do can be the difference in whether they keep reading or move on.

2. Colorful Graphics
It’s true: people love color. We look at images before we look at text, so throw in some colorful or striking graphics with your flyer. A stunning illustration grabs attention, creates a mood and supports your story. Graphics can even be used as focal points to draw consumers in.

3. Simple Design
When designing your flyer layout, simple is better. Organize the page with boxes, borders, bullets and areas of contrasting colors. Don’t be afraid of some white space, either. Make specific elements stand out and stick to the bare minimum for a clean and crisp design.

4. Relevant Information
Just like design, keep information minimal. The average human attention span is 8 seconds, so give viewers information quickly and concisely. Answer the 5 crucial W’s—who, what, when, where and why, then direct them to your phone number or website for any more info they may want.

5. Personal Language
Put yourself in your customers' shoes and ask, “What would I want to know if I were them?” Be straightforward and practical, and be sure to use “you” language. If a consumer feels like you are personally talking to them, they’re more likely to respond positively to your flyer.

6. Useful Benefits
Use your flyer to tell consumers what benefits your company can provide them with. Viewers want to know how you can make their lives easier, so use this opportunity as a chance to tell customers why they should choose your business.

7. Error-Free Writing
Proofread, proofread, proofread. Nothing can make your company look more unreliable than a grammar or spelling mistake that goes unnoticed. After designing the flyer, have at least one or two people read it over carefully for mistakes before sending it to print.

8. Clear CTA
Finally, be sure to redirect customers back to your phone or website. Have a clear Call To Action that asks consumers to “Order now!” “Start a free trial!” or “Visit our website!” Keep words in the active voice so viewers are more inclined to interact with you and generate leads.

Marketing your company can be tricky, but mastering different mediums makes it easier. Set yourself apart from the crowd by using these 8 pointers to create effective flyers that generate client leads and grow your business.

Powered by PrinterPresence