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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Market Your Business During the Summer

For many of us, summertime means relaxing beside the pool and soaking up the sun. It’s full of lazy days that are great for individuals, but can breed bad news for small businesses. It’s been called the “summertime slump,” as many small businesses experience a decline in sales during the hot, lazy months. So how can you combat this slump? By staying current in marketing strategies, of course. Check out some of these top recommendations on how to boost sales and market your business over the summer.

Campaign Events
Community events are a considerable opportunity for you to promote your small business to constituents. These can be in-house or part of an outdoor event already happening in the community, (e.g. a county fair, festival, trade show etc.) Be sure to take advantage of fun summer themes. Try handing out popsicles with flyers at a local parade. This way, not only do clients learn about your company, but they also remember you through a fun occasion.

Make sure to promote any campaign events your small business is having via email marketing and social media, and offer specials and summer sales promotions to get clients in the door. By hosting campaign events and being a part of community functions, your organization will gain recognition, leads and sales.

The Holidays
Summertime is full of holidays like Father’s Day, the Fourth of July and Labor Day that your business can utilize in marketing. Invite customers to come in by sending themed emails, newsletters and social media posts centered around the holiday. You could even offer special holiday sales and “freebies” for customers to claim so they can celebrate with your company.

One example of a holiday marketing technique is a social media contest. For instance, your business could ask clients to send in their best pictures from Father’s Day, then draw a winner from the respondents to gain a free service. This is a great way to gain followers, leads and boost sales. By utilizing summer holidays and getting constituents involved, customers feel valued and important.

Promotional Products
A classic branding marketing technique involves sending out promotional products for consumers to see and recognize. These can saturate the market with your brand and increase client recognition. Examples that work well for summertime include vinyl banners, posters, handout flyers, stickers, magnets and door hangers. Use products like these to promote your business, any event or sale you may be having and your mission.

Since summertime can get pretty hot and sweltering, you can even create some more fun and unique promotional items, such as can koozies, sunglasses, T-shirts, fans or water bottles. These get your brand name out there to potential customers and can continue to promote your organization even after summer ends.

The “summertime slump” is a real issue for many small businesses—but it doesn’t have to be. If you stay active and current in marketing strategies throughout the summer, you can fight the slump and even increase sales. Still, remember to continue with these practices throughout the rest of the year so your business can profit and really make it out of the heat.

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