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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Agile Marketing: A Fresh Approach to an Age-Old Tactic

Just when you think you’ve tried everything, something new comes along. At first, you’re a little scared to try it because change is hard and scary. But then, sometimes if you embrace the change, great things will happen.

We’re still talking about marketing, aren’t we? That’s right—there are the tried and true tactics of marketing, but as the world evolves so do our tactics. That’s why you should consider an agile marketing plan. It won’t be for everybody, but it might be for your business. Read about it and then decide for yourself.

What It Is
Agile Marketing sounds scary but it’s easy to understand when you consider the root of the words. Forbes.com recently described the process. The word “agile” suggests that something is quick. Agile marketing is just that. Before you get defensive about not spending the proper time and care on your business’s marketing efforts, consider this—agile marketing simply takes a larger marketing plan and breaks it up into smaller “sprints.” These sprints take place in small teams with everybody working toward the major goal.

Why It Works
Sometimes with big projects, it’s easy to lose focus. Have you ever been a part of a project that seems too big and far fetched to ever come to fruition? Many of us have been there. Everybody starts out energized and ready to tackle the project, but by the end sometimes you forget why you even started.

With agile marketing and different sprints, your teams will become reenergized with each new planning session and the end of each new sprint. Experts recommend sprints of anywhere from one to four weeks at a time.

How You Can Use It
Try easing into agile marketing with your next campaign. Start with the overarching goal to accomplish, then narrow down how you’ll achieve that end goal with smaller sprints. Plan for the first sprint, and don’t forget to provide updates.

Remember, agile marketing is not for every business; but don’t be scared to give it a try just because it’s different. Your business can benefit from all different types of practices. In order to break through and innovate, you might need to forge a new path. Agile marketing might be a good option for innovation.

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