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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

May 9, 2016

The Power of Embracing Local Marketing

You gotta think BIG. Or, at least that’s the thinking when you start to get into the marketing world. There are billions of people out there, so how are you going to reach them all?

The answers might be closer than you think. Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.

Kristie Notto outlined some reasons that local marketing is a great option in a recent post for the Huffington Post. Here’s what she had to say.

Real-Life Relationships Rock
Who would you trust more—Sarah whom you’ve spoken on the phone with and lives five states away, or Sarah that you’ve had face-to-face conversations with multiple times and who you’ve networked with? If both of these Sarahs are the same other than their location, you’d most likely feel more comfortable with the one you’ve met in person. Why? Face-to-face matters.

Building trust happens when you know the person. Communicating only via technology makes building those relationships a little more difficult. Thus, real-life relationships rock for business!

Word of Mouth Still Works
Again, it goes back to trust—would you more so believe a review you read online or your very best friend? Probably your best friend. If you’re marketing local, each customer that you turn into an advocate helps your marketing efforts.

You can even do promotions to encourage your true evangelists to shine. Offer free services or a discount if they refer a friend. Or, you could host a contest where your customers post online to reach all of their social media contacts. The person with the most likes could get a special prize. Get creative to get word of mouth marketing going in your local community.

Local Events Build Ties
Utilize what you have right in front of you—a physical location. If you truly believe in your business (which you should) then you’ll want your customers to see the awesomeness that is behind your company doors.

Host events in your community to help get your name out there. Invite customers to come to an open house or a special event where they can see first hand what you’re up to that week. You’d be surprised at how many people are curious about the inner workings of your company. Plus, those face-to-face interactions help with the relationship building that we discussed earlier. Interaction is a beautiful thing for your marketing efforts.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

May 9, 2016

The Power of Embracing Local Marketing

You gotta think BIG. Or, at least that’s the thinking when you start to get into the marketing world. There are billions of people out there, so how are you going to reach them all?

The answers might be closer than you think. Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.

Kristie Notto outlined some reasons that local marketing is a great option in a recent post for the Huffington Post. Here’s what she had to say.

Real-Life Relationships Rock
Who would you trust more—Sarah whom you’ve spoken on the phone with and lives five states away, or Sarah that you’ve had face-to-face conversations with multiple times and who you’ve networked with? If both of these Sarahs are the same other than their location, you’d most likely feel more comfortable with the one you’ve met in person. Why? Face-to-face matters.

Building trust happens when you know the person. Communicating only via technology makes building those relationships a little more difficult. Thus, real-life relationships rock for business!

Word of Mouth Still Works
Again, it goes back to trust—would you more so believe a review you read online or your very best friend? Probably your best friend. If you’re marketing local, each customer that you turn into an advocate helps your marketing efforts.

You can even do promotions to encourage your true evangelists to shine. Offer free services or a discount if they refer a friend. Or, you could host a contest where your customers post online to reach all of their social media contacts. The person with the most likes could get a special prize. Get creative to get word of mouth marketing going in your local community.

Local Events Build Ties
Utilize what you have right in front of you—a physical location. If you truly believe in your business (which you should) then you’ll want your customers to see the awesomeness that is behind your company doors.

Host events in your community to help get your name out there. Invite customers to come to an open house or a special event where they can see first hand what you’re up to that week. You’d be surprised at how many people are curious about the inner workings of your company. Plus, those face-to-face interactions help with the relationship building that we discussed earlier. Interaction is a beautiful thing for your marketing efforts.

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