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  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

April 18, 2016

How to Build a Lasting Logo for Brand Impact

Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission. Check out these tips.

Things to Consider
You may not be able to design this logo in-house if you don’t have the design staff—that’s ok. You can meet with a design group who develops logos and work with them to determine what you want. Some things to consider include:

  • What types of colors are associated with your company currently, and do you want to keep them?
  • What types of imagery come to mind when you think of your company?
  • Do you want there to be words included with the logo, or just an image?
  • What is your company’s tagline, your values and mission?
  • What type of feeling do you want this logo to invoke?

Strategizing and answering these questions before you ever dive in will help tremendously with the direction of the logo. Throw out some words that you associate with your brand and figure out how you can tie them into a logo.

Use a Focus Group
It’s virtually impossible to get everybody on board with one logo. While you can’t please everybody, you can make sure to garner feedback that is constructive and helpful in the process. Bring in a group of outsiders who aren’t sure what your company is. Then, give them some different options and ask them questions about what they think you do, how the colors and the design make them feel, etc.

Redesign the Outdated
Don’t shy away from tackling a new logo if the times call for it. Often, brands change. The meaning of what you stand for changes with the times. If you already have a logo but it has been there for years and no longer suits you, it’s time to consider a redesign.

Sure, that’s a large task and it’ll take time to create. Plus, you might have die-hard supporters of the current logo. Present the logo redesign as an opportunity for growth and give your reasons for why it’s outdated. Somebody will be willing to listen, and you’ll hopefully be on the right track to creating a lasting logo and brand that will boost your marketing efforts.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

April 18, 2016

How to Build a Lasting Logo for Brand Impact

Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission. Check out these tips.

Things to Consider
You may not be able to design this logo in-house if you don’t have the design staff—that’s ok. You can meet with a design group who develops logos and work with them to determine what you want. Some things to consider include:

  • What types of colors are associated with your company currently, and do you want to keep them?
  • What types of imagery come to mind when you think of your company?
  • Do you want there to be words included with the logo, or just an image?
  • What is your company’s tagline, your values and mission?
  • What type of feeling do you want this logo to invoke?

Strategizing and answering these questions before you ever dive in will help tremendously with the direction of the logo. Throw out some words that you associate with your brand and figure out how you can tie them into a logo.

Use a Focus Group
It’s virtually impossible to get everybody on board with one logo. While you can’t please everybody, you can make sure to garner feedback that is constructive and helpful in the process. Bring in a group of outsiders who aren’t sure what your company is. Then, give them some different options and ask them questions about what they think you do, how the colors and the design make them feel, etc.

Redesign the Outdated
Don’t shy away from tackling a new logo if the times call for it. Often, brands change. The meaning of what you stand for changes with the times. If you already have a logo but it has been there for years and no longer suits you, it’s time to consider a redesign.

Sure, that’s a large task and it’ll take time to create. Plus, you might have die-hard supporters of the current logo. Present the logo redesign as an opportunity for growth and give your reasons for why it’s outdated. Somebody will be willing to listen, and you’ll hopefully be on the right track to creating a lasting logo and brand that will boost your marketing efforts.

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