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3774 Harlem Rd.
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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

April 11, 2016

How to Develop a Clear Marketing Message

If you’ve played the game telephone, you know how a message can get mixed up before it reaches its target. One person whispers a message to the next person, and so on, until it reaches the last person. Most often, that message is nowhere near the starting message.

Marketing can be kind of like that, if you’re not careful. The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts. Here’s how to make sure you’re coming in loud and clear.

Craft the Message
Figuring out what you want to say could be the hardest part. Sometimes, marketing messages go out with little thought at all other than the end goal. Determine what you want the end goal to be and then discuss how you can make that happen.

Brainstorming is the first step. Maybe your business determines that you need to get more new customers, and you think you can do that with a special offer. The returning business from these new customers would far outweigh the money spent on that marketing campaign. This is just one example of an outcome from a brainstorming session. You’ll be able to be much more detailed with a specific case.

Eliminate Jargon
Messy words and muddled messages happen when you overthink the message or assume your audience knows more than they do. Take a look at your message and act as if it were the first time you were hearing of your company or the special offer.

Would you understand it? Does it get the point across? Would you be likely to follow through with whatever you were asking for? You could even ask somebody who isn’t familiar with the marketing campaign if they understand what you’re aiming for.

Use the Right Channel
Sometimes it’s not about the message you’re creating and it’s more about how you’re delivering it. You could have the best copy and it might completely flop because you didn’t get it to your audience in the right way.

For example, if you’re trying to reach an audience of mainly baby boomers, your first choice to reach them probably wouldn’t be snapchat. However, if you were trying to reach a group of teens with your message, snapchat might be the way to go. Figure out what makes the most sense. Also, don’t forget that you can tie in different parts of your marketing campaign to different channels.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

April 11, 2016

How to Develop a Clear Marketing Message

If you’ve played the game telephone, you know how a message can get mixed up before it reaches its target. One person whispers a message to the next person, and so on, until it reaches the last person. Most often, that message is nowhere near the starting message.

Marketing can be kind of like that, if you’re not careful. The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts. Here’s how to make sure you’re coming in loud and clear.

Craft the Message
Figuring out what you want to say could be the hardest part. Sometimes, marketing messages go out with little thought at all other than the end goal. Determine what you want the end goal to be and then discuss how you can make that happen.

Brainstorming is the first step. Maybe your business determines that you need to get more new customers, and you think you can do that with a special offer. The returning business from these new customers would far outweigh the money spent on that marketing campaign. This is just one example of an outcome from a brainstorming session. You’ll be able to be much more detailed with a specific case.

Eliminate Jargon
Messy words and muddled messages happen when you overthink the message or assume your audience knows more than they do. Take a look at your message and act as if it were the first time you were hearing of your company or the special offer.

Would you understand it? Does it get the point across? Would you be likely to follow through with whatever you were asking for? You could even ask somebody who isn’t familiar with the marketing campaign if they understand what you’re aiming for.

Use the Right Channel
Sometimes it’s not about the message you’re creating and it’s more about how you’re delivering it. You could have the best copy and it might completely flop because you didn’t get it to your audience in the right way.

For example, if you’re trying to reach an audience of mainly baby boomers, your first choice to reach them probably wouldn’t be snapchat. However, if you were trying to reach a group of teens with your message, snapchat might be the way to go. Figure out what makes the most sense. Also, don’t forget that you can tie in different parts of your marketing campaign to different channels.

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