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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Master the Elusive Elevator Pitch

It doesn’t have to be a real elevator where the scenario happens, it could be anywhere. Researchers have widely debated the human attention span, but some say it could be as little as eight seconds. Not very long, right? Use these tips to make sure you’ve mastered how your company will be portrayed.

Sell Your Story, Not Your Business
Let’s be honest—elevator pitches get a bad rap. Many of us don’t like to come off as “salesy.” But if you truly care about your business and its success, you should be ready to talk about it at any given moment.

In lieu of sounding salesy, focus on what really matters about your business. Ask yourself questions to help develop the kind of story you’d like to tell. Why do you love your business? What would get other people excited about your business? What is the most important thing for people to know?

Shape your story around the answers to those questions. When you light up talking about your passions, other people take notice. They’ll want to be a part. So, what will your story be?

Cut the Jargon
Never assume that people know what you’re talking about. You may be trying to sound smart, but really you’ll only confuse somebody who isn’t in your industry. That’s why you should explain the pitch in terms that anybody could understand.

Start by practicing your pitch on somebody who has no idea what you do. Get their feedback. Listen to their feedback. Having somebody to bounce ideas off of makes a world of difference.

Provide Next Steps
Remember that a short-form pitch is just enough to intrigue your prospect. Now that you have their attention, remind them of where they need to go next.

You can do this by using a shortened URL that leads to your website with something that’s easy for them to remember. Better yet, make sure you have business cards or some sort of information handy that is tangible. With so much information swirling around in our day-to-day lives, it’s hard for somebody to remember something off the top of their head. Make it easy, and they’ll be coming back to learn more about how amazing your business is.

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