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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Create a Compelling Call to Action

If your website doesn't have some sort of call to action, there’s a good chance you’re losing out on sales. Calls to action tell your readers to do exactly what you'd like them to. And if your call to action is engaging, your readers will be far more likely to take that action.

Consider these tips for creating a compelling call to action from Entrepreneur.com

Create a personable experience. Let's say that you're promoting an eBook about do-it-yourself oil changes and you've written an article about the importance of regular oil changes for a vehicle. Instead of ending your piece with "Those interested in learning more can click here to buy this eBook," it's better to say something like "Click here to buy this eBook and become a master oil changer!" Unlike the first instance, the second instance speaks directly to the reader as if they're a personal friend. It also tells a small story that tells readers exactly what they can expect after buying and reading the eBook. And in the end, this personable experience takes readers beyond a basic pitch and creates an engaging and compelling reason for them to buy.

Provide directions. Most people on the Internet are busy doing things like checking their email, surfing websites, and participating in social networks – all at the same time, so chances are that they won't want to spend the time trying to figure out how to actually take advantage of your offer after they have read about it. Telling your readers where to click, explaining when to join a live session, and providing links to in-depth instructions when necessary, can noticeably increase your conversion rates.

Go big and stand out. Make sure that your calls to action stand out from the rest of your content so there isn't a chance that it will be missed by readers just skimming your page. In fact, a good CTA that catches the eye of readers as soon as they reach the page may find themselves more intrigued by the content that precedes it.

Keep it short and simple. To avoid giving your CTAs a salesy feel, it's important to keep them short and simple. Tell just enough of a story to spark interest and get straight to the point by following up with an actionable demand. By simply saying "click here to buy" instead of "check out all the benefits" ensures that readers know what to expect when they do click your link, and it gives all the power to your landing page so it can do the job of selling for you. Each call to action you create shouldn't be any longer than just a line or two – this will ensure that you don't leave any room for fluff or desperation.

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