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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

February 1, 2016

Direct Mail Marketing Predictions for 2016

If you thought direct mail marketing was dead, think again. In fact, with the growth of technology and personalization, direct mail has become an even bigger player for your ROI. Check out these direct mail marketing predictions from TargetMarketingMag.com.

Personalized: We will see an increase in customers expecting direct mail that is relevant to them. Offers based on what they want and need are going to be the key to your success. The mail boxes are no longer full of junk, but useful offers they can take advantage of.

Integration: When integrating other channels with direct mail, you create more engaging content and leave a better impression on customers and prospects. The longer you can keep their attention, the greater chance you have to capture the sale. There are many cost effective options you can use to integrate from mobile and email to online content.

Multilayered: 2016 will bring more multilayered direct mail campaigns; this is the staggering of different pieces going at selected intervals continually. Since, as we know, direct mail is more effective the more often someone gets your offer, this will help increase your ROI.

Enhance your database: Constantly adding information into your database is very important. The more you know about each customer the better able to you are to target them. If you are just starting out and need a little help, you can profile your customer database to find out more information about them. Ask your mail service provider how.

Multiple response devices: The more options you have for people to respond to your offer, the better response you are going to get. So for 2016, add in a new response method. That can be a wide range from QR Codes to texting a response code. Find what you think your customers/prospects are most interested in and try it out.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

February 1, 2016

Direct Mail Marketing Predictions for 2016

If you thought direct mail marketing was dead, think again. In fact, with the growth of technology and personalization, direct mail has become an even bigger player for your ROI. Check out these direct mail marketing predictions from TargetMarketingMag.com.

Personalized: We will see an increase in customers expecting direct mail that is relevant to them. Offers based on what they want and need are going to be the key to your success. The mail boxes are no longer full of junk, but useful offers they can take advantage of.

Integration: When integrating other channels with direct mail, you create more engaging content and leave a better impression on customers and prospects. The longer you can keep their attention, the greater chance you have to capture the sale. There are many cost effective options you can use to integrate from mobile and email to online content.

Multilayered: 2016 will bring more multilayered direct mail campaigns; this is the staggering of different pieces going at selected intervals continually. Since, as we know, direct mail is more effective the more often someone gets your offer, this will help increase your ROI.

Enhance your database: Constantly adding information into your database is very important. The more you know about each customer the better able to you are to target them. If you are just starting out and need a little help, you can profile your customer database to find out more information about them. Ask your mail service provider how.

Multiple response devices: The more options you have for people to respond to your offer, the better response you are going to get. So for 2016, add in a new response method. That can be a wide range from QR Codes to texting a response code. Find what you think your customers/prospects are most interested in and try it out.

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