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  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

January 18, 2016

2016 Social Media Marketing Predictions

Wondering what’s in store for social media in 2016? Check out these predictions from the experts at SocialMediaExaminer.com.

Social Media Goes Private
Whether it’s on Facebook or LinkedIn, usage of private groups is taking hold and there’s a surge in people creating them. It’s no secret that if you ask power users on Facebook where they’re seeing the most value from the platform, it’s coming from the private groups that they’re part of. Snapchat started this, but the shift to messaging apps (think Facebook Messenger, WhatsApp, Line, etc.) is going to force brands to get a lot more private and personal with their social media expenditure.

This usage and growth is fundamentally a mobile experience. This will be brands’ biggest struggle in 2016, as they’re still ramping up to provide responsive web experiences that aren’t mobile-first by design.

Get ready to pay for more traffic.
More social networks will start charging for traffic. As social media networks adjust their algorithms, the only way brands can ensure they generate a decent amount of traffic is through advertising. For example, Facebook was once easy to leverage; all you had to do was post a status update with a link on your fan page or personal page. Within minutes, all of your fans and friends would see your links and the traffic would flow in. Now you’re encouraged to boost your post if you want to get the maximum amount of traffic. Even if you have 100,000 fans on Facebook, the only way to get the majority of them to see your content is to pay for visibility.

Companies Will Adapt Social Strategies Around People
2016 will be the year where more companies implement adaptive social. The more we engage and collaborate with external and internal social media users for business, the more we need to adapt to their communities and needs for ultimate success.

This should become more the norm at forward-looking companies in 2016 with examples like these:

  • Influencer Marketing: Instead of creating campaigns around marketing initiatives, brands will realize these are long-term relationships and adapt to the needs of the influencers.
  • Employee Advocacy: Instead of pushing marketing content on employees for them to share, brands will realize that employees are their biggest advocates and adapt to employee behaviors. This will result in more participation and ultimately a greater reach and more authentic trust for your brand.
  • Social Selling: Instead of pushing content on their networks, brands will start from scratch and completely customize the content they share based on their customer’s needs, whether that content comes from within the company or not.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

January 18, 2016

2016 Social Media Marketing Predictions

Wondering what’s in store for social media in 2016? Check out these predictions from the experts at SocialMediaExaminer.com.

Social Media Goes Private
Whether it’s on Facebook or LinkedIn, usage of private groups is taking hold and there’s a surge in people creating them. It’s no secret that if you ask power users on Facebook where they’re seeing the most value from the platform, it’s coming from the private groups that they’re part of. Snapchat started this, but the shift to messaging apps (think Facebook Messenger, WhatsApp, Line, etc.) is going to force brands to get a lot more private and personal with their social media expenditure.

This usage and growth is fundamentally a mobile experience. This will be brands’ biggest struggle in 2016, as they’re still ramping up to provide responsive web experiences that aren’t mobile-first by design.

Get ready to pay for more traffic.
More social networks will start charging for traffic. As social media networks adjust their algorithms, the only way brands can ensure they generate a decent amount of traffic is through advertising. For example, Facebook was once easy to leverage; all you had to do was post a status update with a link on your fan page or personal page. Within minutes, all of your fans and friends would see your links and the traffic would flow in. Now you’re encouraged to boost your post if you want to get the maximum amount of traffic. Even if you have 100,000 fans on Facebook, the only way to get the majority of them to see your content is to pay for visibility.

Companies Will Adapt Social Strategies Around People
2016 will be the year where more companies implement adaptive social. The more we engage and collaborate with external and internal social media users for business, the more we need to adapt to their communities and needs for ultimate success.

This should become more the norm at forward-looking companies in 2016 with examples like these:

  • Influencer Marketing: Instead of creating campaigns around marketing initiatives, brands will realize these are long-term relationships and adapt to the needs of the influencers.
  • Employee Advocacy: Instead of pushing marketing content on employees for them to share, brands will realize that employees are their biggest advocates and adapt to employee behaviors. This will result in more participation and ultimately a greater reach and more authentic trust for your brand.
  • Social Selling: Instead of pushing content on their networks, brands will start from scratch and completely customize the content they share based on their customer’s needs, whether that content comes from within the company or not.

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