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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How To Start A Podcast

Last week, we told you about the great marketing opportunity with starting a podcast. This week, we’re showing you how to start a podcast step-by-step. It may cost a little money, but sharing a podcast for free can transform your business and build a highly engaged audience. Podcasts can lead to opportunities, like speaking engagements and networking. Here are the 5 steps to take to create and market your podcast:

Choose your genre—Beyond figuring out the content, you should focus on the unique position of your podcast. Think about the overall feel and brand of the show. Choose between the 5 most common genres of podcasts: Interview, News, Q&A, Expert-based and Comedy.

Determine your audience—Now, you need to pinpoint your messaging and define specifically who your audience is. This will give you a strong direction and attract a particular audience. Podcasts are usually very specialized, so don’t be afraid talk about a focused topic.

Start recording—Time to get down to business and start recording. Here, you may need to invest in some equipment. Go to your local computer store and ask about recording and editing software, as well as microphones, cables, overhead broadcast booms and other equipment.

Set up your website—Almost done! This is step is crucial--every podcast needs to live on a website. Always craft your call-to-action to direct listeners to your website to find more information or get in contact. This will help create a community around your podcasts. Stream your podcast on your website and allow for comments.

Submit to iTunes—Once you’ve recorded a few episodes, go ahead and submit your podcast to iTunes. It usually takes about 48 to 96 hours to be approved. Make sure to consistently create rich episodes, full of content, and upload them to iTunes.

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