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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Content for SEO 101

Has your company evaluated its search engine optimization ranking? Let’s start from the beginning. Search engine optimization (SEO) is achieving high visibility on search engines for selected words and phrases. These words and phrases that are selected by search engines as the exact words and phrases used on your website. Therefore, content is king in the complex game of SEO. Evaluate your company website’s content and gain higher rankings with these four tips:

Know your audience—Think about what terms your audience would use to find your business online. What would they search for? The terms should be written into your content consistently for higher SEO rankings.

Be relevant—Staying up to date with content is so important to gain visitors. Search engines view vitality as a factor in rankings. To stay in high in the ranks, create a news feed or blog to consistently create new content. Plus, new articles can be promoted via social media.

Focus your content—Every website needs to be regularly spruced up. Website structures and content can become jumbled and lower your SEO rankings. Focus on one mission with a clear message, make sure your website truly reflects the company, and stay away from industry jargon your audience may not understand.

Be consistent—It can be easy to lose consistency in a website. Whether it is structure, layout, or word usage, always evaluate the consistency for higher SEO rankings. Important questions include: are the website colors consistent with the logo? Is the voice of the company consistent throughout the pages? Are the services offered consistent throughout the website?

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