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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

August 11, 2014

Why Your Marketing Still Isn’t Reaching Millennials

The chatter about how to market to Millennials is incessant. This cacophony of advice seems to be a panicked response to the idea that Millennials are completely enigmatic and impossible to reach. Though often backed by some form of research, the resulting tips and tricks can do more harm than good.

When it comes to Millennials, you simply can’t believe everything you hear. If your marketing efforts still aren’t reaching the coveted generation (with lots of influence and potential buying power), take a step back and consider these possible reasons why:

- You’re getting the wrong info. If you dig deeper into some of the studies of Millennials, you’ll find that their data is often based off of a relatively small population. A group of 1,000 can’t adequately represent the more than 80 million Millennials that live in the United States, nor can a focus group that provides primarily anecdotal evidence. Before you completely change your marketing plan to accommodate new findings, make sure the stats actually reflect a characteristic of the generation as a whole.

- You’re connecting the wrong dots. Say you read that Millennials rather interact with brands on Facebook instead of Twitter. That doesn’t mean that A) you don’t need to have a Twitter account or B) Millennials will interact with your brand on Facebook. It’s easy to draw big conclusions about what they do and don’t like, but marketing that’s backed by common sense is going to be a lot more effective than marketing that’s trying to chase a (possible) preference of Millennials.

- You’re searching for the wrong things. Though there are countless articles written about marketing to Millennials every day, they all seem to have one thing in common: they all search for the differences between Millennials and other people. But what good does that really do? The constant hunt for quirks and contradictions makes it seem like Millennials are some strange species of consumers, when in reality they are quite similar to other generations.

- You’re trying way too hard. Millennials aren’t dumb. They know when they’re being targeted. When an ad includes a picture of a hipstery 20-something wearing a plaid shirt, oversize glasses and a bowler hat, it can seem like a silly stereotype of a generation composed of many different kinds of people. It’s obvious when you’re trying to make your marketing seem uber cool, and a lot of times marketers’ definition of “cool” can be somewhat diminutive and condescending. Like any other demographic, Millennials will respond to marketing that tells a story and tells it well.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

August 11, 2014

Why Your Marketing Still Isn’t Reaching Millennials

The chatter about how to market to Millennials is incessant. This cacophony of advice seems to be a panicked response to the idea that Millennials are completely enigmatic and impossible to reach. Though often backed by some form of research, the resulting tips and tricks can do more harm than good.

When it comes to Millennials, you simply can’t believe everything you hear. If your marketing efforts still aren’t reaching the coveted generation (with lots of influence and potential buying power), take a step back and consider these possible reasons why:

- You’re getting the wrong info. If you dig deeper into some of the studies of Millennials, you’ll find that their data is often based off of a relatively small population. A group of 1,000 can’t adequately represent the more than 80 million Millennials that live in the United States, nor can a focus group that provides primarily anecdotal evidence. Before you completely change your marketing plan to accommodate new findings, make sure the stats actually reflect a characteristic of the generation as a whole.

- You’re connecting the wrong dots. Say you read that Millennials rather interact with brands on Facebook instead of Twitter. That doesn’t mean that A) you don’t need to have a Twitter account or B) Millennials will interact with your brand on Facebook. It’s easy to draw big conclusions about what they do and don’t like, but marketing that’s backed by common sense is going to be a lot more effective than marketing that’s trying to chase a (possible) preference of Millennials.

- You’re searching for the wrong things. Though there are countless articles written about marketing to Millennials every day, they all seem to have one thing in common: they all search for the differences between Millennials and other people. But what good does that really do? The constant hunt for quirks and contradictions makes it seem like Millennials are some strange species of consumers, when in reality they are quite similar to other generations.

- You’re trying way too hard. Millennials aren’t dumb. They know when they’re being targeted. When an ad includes a picture of a hipstery 20-something wearing a plaid shirt, oversize glasses and a bowler hat, it can seem like a silly stereotype of a generation composed of many different kinds of people. It’s obvious when you’re trying to make your marketing seem uber cool, and a lot of times marketers’ definition of “cool” can be somewhat diminutive and condescending. Like any other demographic, Millennials will respond to marketing that tells a story and tells it well.

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