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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

July 21, 2014

12 Steps For Dealing With Bad Online Reviews

For small businesses, online reviews can be a very scary thing. Though they are useful tools for consumers, they also give customers the power to take down a brand. Even just one bad review can cast a shadow over your reputation and deter potential clients.

It might feel like you have no control over what is said about your brand online, but you do have the opportunity to display your excellent customer service and diffuse the effects of any inflammatory comments. Keep these steps in mind when you come across a bad online review of your business:

- Prevention is better than cure. It might seem obvious, but the best way to prevent bad online reviews is to prevent bad customer experiences from happening. If you are aware of a client who is particularly unhappy, do everything you can to rectify the situation before they take their frustration online.

- Set a Google Alert for your business. If things are being said about your company online, you’ll be notified right away.

- Contact the review site. If you come across a bad review that is factually incorrect, it’s worth it to contact the site and ask if they will remove it. Most won’t unless you have hard proof that the customer’s claim is wrong.

- Realize the difference between a claim that is factually incorrect and an opinion that you don’t agree with. It’s easy to feel defensive about the business that you built, but whether or not you agree with the customer’s complaint, they have a right to be heard.

- Decide if you’re going to deal with the issue publicly or privately. This is a personal choice, but responding to the customer in the same forum allows you to display your excellent customer service.

- ALWAYS remain calm. It’s never a good idea to respond with anger or attempt to argue with a bad review. If you start an argument, people who see the site will automatically side with the customer, making your business look even worse. It might be difficult, but you must respond in a respectful and professional manner.

- Try to put yourself in the customer’s shoes. Though the issue might seem incredibly minor to you, it is clearly a big deal for the reviewer. Don’t disregard the complaint just because you have different priorities.

- Own up to specific mistakes. Did you overbook your services and fail to meet your promised delivery date? Own up to it. While excuses will make you look unprofessional, a brief explanation and admission of your error will show that you’re taking steps to improve your service.

- Have a system of response in place. In case you would have to deal with multiple less-than-great reviews, have a company-wide policy for responses. Consistency and efficiency are key.

- Encourage positive reviews from satisfied customers. This does not mean begging people to write things that will make you look good. If someone is particularly pleased with your service, simply say, “We love getting feedback from our customers, so we always appreciate online reviews of our business.”

- Whatever you do, DO NOT post fake reviews. Most review sites have software in place that tracks businesses who write fake reviews for themselves. You will get caught. You will look stupid.

- See the silver lining. A bad review, devastating as it may be, also adds some authenticity to your business. Companies with perfect 5-star ratings can come across as too good to be true. See the situation as the perfect opportunity to show off your company’s excellent customer service.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

July 21, 2014

12 Steps For Dealing With Bad Online Reviews

For small businesses, online reviews can be a very scary thing. Though they are useful tools for consumers, they also give customers the power to take down a brand. Even just one bad review can cast a shadow over your reputation and deter potential clients.

It might feel like you have no control over what is said about your brand online, but you do have the opportunity to display your excellent customer service and diffuse the effects of any inflammatory comments. Keep these steps in mind when you come across a bad online review of your business:

- Prevention is better than cure. It might seem obvious, but the best way to prevent bad online reviews is to prevent bad customer experiences from happening. If you are aware of a client who is particularly unhappy, do everything you can to rectify the situation before they take their frustration online.

- Set a Google Alert for your business. If things are being said about your company online, you’ll be notified right away.

- Contact the review site. If you come across a bad review that is factually incorrect, it’s worth it to contact the site and ask if they will remove it. Most won’t unless you have hard proof that the customer’s claim is wrong.

- Realize the difference between a claim that is factually incorrect and an opinion that you don’t agree with. It’s easy to feel defensive about the business that you built, but whether or not you agree with the customer’s complaint, they have a right to be heard.

- Decide if you’re going to deal with the issue publicly or privately. This is a personal choice, but responding to the customer in the same forum allows you to display your excellent customer service.

- ALWAYS remain calm. It’s never a good idea to respond with anger or attempt to argue with a bad review. If you start an argument, people who see the site will automatically side with the customer, making your business look even worse. It might be difficult, but you must respond in a respectful and professional manner.

- Try to put yourself in the customer’s shoes. Though the issue might seem incredibly minor to you, it is clearly a big deal for the reviewer. Don’t disregard the complaint just because you have different priorities.

- Own up to specific mistakes. Did you overbook your services and fail to meet your promised delivery date? Own up to it. While excuses will make you look unprofessional, a brief explanation and admission of your error will show that you’re taking steps to improve your service.

- Have a system of response in place. In case you would have to deal with multiple less-than-great reviews, have a company-wide policy for responses. Consistency and efficiency are key.

- Encourage positive reviews from satisfied customers. This does not mean begging people to write things that will make you look good. If someone is particularly pleased with your service, simply say, “We love getting feedback from our customers, so we always appreciate online reviews of our business.”

- Whatever you do, DO NOT post fake reviews. Most review sites have software in place that tracks businesses who write fake reviews for themselves. You will get caught. You will look stupid.

- See the silver lining. A bad review, devastating as it may be, also adds some authenticity to your business. Companies with perfect 5-star ratings can come across as too good to be true. See the situation as the perfect opportunity to show off your company’s excellent customer service.

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