Skip to main content

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How To Turn Your Employees Into Social Brand Advocates

Your very best brand advocates are sitting in the cubicles right outside your door. They know what makes your company great, and they most likely have social media networks that extend far beyond your marketing’s reach. Hearing positive things about a business from an employee conveys that your company is trustworthy, so if you aren’t giving your employees the tools they need to be brand advocates, you should start immediately. These are the things you’ll need to do:

Develop a great company social media policy.
This doesn’t mean creating a gigantic list of “don’ts.” Though you may have visions of lawsuits and scandals dancing in your head, you need to stop viewing your employees promoting your brand on social media as a risk and instead view it as a fantastic opportunity. A rigid policy will make your employees afraid to post anything, so build one that’s based on common sense, transparency and trust. And as new events and announcements arise, be clear with the entire company when information can be posted on social media and when it needs to remain classified. If you really want to be thorough, develop playbooks for Facebook, Twitter, Instagram, Pinterest and any other platforms you may use that give concrete examples and tips for good posts.

Invest in social media training.
Whether your company is filled with Millennials or soon-to-be retirees, every employee can benefit from social media training. Bring in a professional or have the director of your company’s social media team host various training sessions, ranging in complexity from the basics of creating profiles to advanced personal branding. It might seem like an unnecessary expense, but it’s a step that will empower every employee to represent your brand well.

Make sure you have a company culture worth bragging about.
As the saying goes, don’t talk the talk if you can’t walk the walk. Before you can convert your employees into brand advocates, you have to build an organization that treats both its customers and its employees extremely well. Are you hosting fun employee events that demonstrate your appreciation for the hard work that they do? Are you consistently developing exciting new products and services? Is your customer service worth talking about? Don’t expect your brand advocates to search for things to talk about or, worse yet, lie. Give them the materials they need to work with.

Powered by PrinterPresence