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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

8 Tips for Remembering People’s Names

You’re meeting someone for the first time. She extends her hand, tells you her name, and then you do the same. Caught up in thinking about what to say next, you don’t register what she said her name is. Was it Allie? Or Ellie? Or something totally different? You leave the conversation with absolutely no idea of what your new acquaintance’s name is.

But what’s in a name? In business, a lot. Names are deeply personal and inextricably linked to a person’s identity. If you can’t remember someone’s, it conveys that you don’t care about your relationship with him or her. That being said, forgetting names is an incredibly common problem. Keep these things in mind the next time you’re introduced to someone:

- Repeat, repeat, repeat. When someone first tells you their name, try to repeat it to yourself silently while they speak. Then find natural ways to repeat it aloud throughout the conversation. For example: “So what role do you have at your company, Allie?” But don’t go overboard. If you’re constantly repeating their name, things can get very creepy very quickly.

- Make associations. Always find something else to connect their name to. If they have a distinctive feature of some kind, try to remember them as “Trevor with the wide smile” or “Lauren with the pixie cut.” If you’re really feeling creative, try to come up with ridiculous and vivid mental impressions that incorporate other details. For example, if you meet Bob Green, picturing him bobbing for green apples. If Lana Potter lived in France for a few years, picture her making pottery at the top of the Eiffel Tower.

- Ask for tricky pronunciations and spellings. If someone’s name is particularly difficult to pronounce or sounds like it might be challenging to spell, don’t be afraid to ask them to repeat the pronunciation or write it down for you. This shows that you care enough to get their name right, and it also gives you a chance to see/hear the name again if you’ve forgotten it already.

- Don’t shorten names without being told to. If someone tells you his name is William, his name is William, not Will or Bill. If someone tells you her name is Catherine, her name is Catherine, not Cat or Cate. And NEVER come up with a nickname for someone you’ve just met. Your new acquaintance probably doesn’t want to be called L-Dawg or Chubs by a virtual stranger.

- Never misspell a name. In a world with Google, Facebook and LinkedIn, there’s no excuse for misspelling someone’s name.

- When in doubt, don’t guess. It’s better to be generic than to call Jessica “Jennifer.”

- Learn additional names of important people. Once you’ve become a name-memorizing expert, take the time to learn the names of people who are close to your new friend or coworker. “How are Dylan and Gabe?” shows a lot more thoughtfulness than “How are your kids?”

- Go in focused. The key to remembering someone’s name is staying focused on getting it correct right away and caring enough to memorize it. Instead of worrying what you’ll say during your introduction, make getting to know the other person the primary goal of the conversation. And once you’re done speaking with them, make a note or new contact in your phone with their name and whatever details you gathered and associations you developed.

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