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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Be a (Professional) People Person

Being approachable is key for a manager, but unfortunately not everyone is naturally warm and friendly. Having a slightly cold demeanor can sometimes lead to misunderstandings and even create unnecessary tension. The good news is that with a few simple tips, you can seem far more approachable and open. Here are some things to keep in mind:

Nonverbal cues.
Some people’s resting faces are naturally unhappy-looking. This combined with bad body language habits like crossing your arms can make you seem incredibly intimidating. By paying attention to what you’re doing with your face and body, you can convey how friendly you truly are. This doesn’t mean that you need to be grinning widely and ready to embrace someone at any moment, but having a pleasant expression and posture that isn’t closed off will go a long way.

Empathy.
It can be difficult to put yourself in someone else’s shoes, particularly when you adamantly disagree with what they have to say. But if you can manage to understand where they’re coming from, and show that you do, they will appreciate your empathy. The simple phrases “I understand” and “that must be difficult” demonstrate that you have given thought to a different perspective.

Genuine interest.
While it’s important to have a distinction between professional and personal lives (though that line is different for every person and employer), it’s also important to cultivate a genuine interest in your employees. Ask them how their kid’s piano recital was, or if they found a contractor to fix the hole in their roof. Also be willing to reciprocate and share details about yourself and your life. This helps to build relationships and establishes trust.

Recognition.
It’s easy to get caught up in goals and everything you and your team need to do to accomplish them. However, it’s important to take a step back and recognize the people who are going above and beyond. This too shows that you pay attention and care about the great things that they’re doing.

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