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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Surf the Changing Tides of Social Media

It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should you be using Snapchat?

In addition to all of the ever-changing buzz, Facebook has recently switched up their algorithms. If you’ve been watching your business’s page, you’ve probably noticed a big decline in the number of people your posts are reaching.

So how do you navigate the tricky waters of social media marketing? These three rules will help you stay afloat:

1. No matter where you’re posting, make sure what you’re posting is worthwhile.
The changed Facebook algorithm punishes posts that simply recirculate content or ask for likes. On all platforms, think about what would be valuable to your customer and consistent with your brand. Try to create interesting and original content whenever possible.

2. Pay attention to numbers and followers.
The number of “likes” or followers you have isn’t the end all be all, but you should know who you’re reaching and how often. Analyze the success (or failure) of each post and tweak accordingly. This will also help you be more responsive to user engagement.

3. Diversify.
Rather than abandoning Facebook for Instagram or devoting all of your time to Vine, try to build community on multiple platforms in a way that makes sense for your brand. This requires you to really get to know each platform, its capabilities, and who it reaches. If you don’t put all of your eggs in the Facebook basket, your marketing won’t die if the platform suddenly goes the way of MySpace.

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