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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Tips for an Awesome Handshake

This is it. The big moment. The crucial first impression. The introduction that could close the deal. You extend your arm and suddenly feel very self-conscious about your handshake. Was it too hard? Too weak? Did you do that weird thing where you awkwardly grip fingers instead? Have you always done a three-pump shake?

A confident and excellent handshake is something that every business person should have. The simple customary act instantly conveys a lot about your sincerity and competence. These tips will help you ace the handshake every time:

Make eye contact and smile. If you’re looking around, you’ll seem distracted and aloof. If you’re staring at your hands, you’ll come off as insecure. Eye contact and a warm smile is exactly what you need.

Get the positioning right. The lower joint of your thumb (the tissue between your thumb and forefinger) should be nestled into the lower joint of their thumb. Then make sure the rest of your hand is wrapped around theirs. An easy way to remember this is “bump and squeeze.” Bump the joints, squeeze the hand.

Be the first to engage and disengage. You never know the style of your handshake partner until you’re actually shaking hands. Will they be aggressive or timid? Brief or lingering? You can eliminate the guessing by being the first to initiate and the first to release.

Don’t go crazy with the shaking. One pump is plenty, and never exceed more than two. Everyone has had those handshakes that make you feel like your arm is experiencing an earthquake. They aren’t fun.

Try not to get competitive. If you feel like you need to assert dominance or compensate for your status by crushing the other person’s hand, stop it. It doesn’t make you seem powerful. It makes you seem impolite.

But whatever you do, don’t be a “dead fish.” This is the lowest of lows when it comes to handshakes. If you’ve dealt with a cringe-inducing limp handshake, you’ll understand why. If you need to, ask a friend or coworker to shake your hand and rate your level of firmness.

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